Jasmine Bloom Story
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The Brief
Fussy Natural Deodroant are re-introducing a loved Limited Edition Scent from 2023 and bringing it back permenantly. The scent is Jasmine Bloom, for this brief you need to provide a video that is more from a story-telling narative, as if you work with Fussy as a content creator.
Scent Description: A calming scent that combines floral jasmine and fresh green tea. Perfect for those that: Love a fragrant floral but fresh scent
Note: Due to operational times, we won't be able to send you the scent, so please use the scent description to convey the scent/ smell
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks video editor where you can see how it looks in situ https://ads.tiktok.com/toolbox/preview/#/ .
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Please order from our Shop page below:
https://www.getfussy.com/collections/bundles
Use the following discount codes to place your order for free:
- TWIRLUGC
- SHIPPING99
Hook 1 - "Jasmine Bloom is BACK"
For the opening hook, lead with the above hook. Mention how Fussy asked what customer's favourite scent of 2023 was and they they wanted Jasmine Bloom back permenantly, and we listened and that it's back for good, you can use the screenshot provided to showcase the positive comments about Jasmine Bloom. Take a whiff of the refill in the deodorant and state the scent description (in a more natural tone for you):
Scent Description: A calming scent that combines floral jasmine and fresh green tea. Perfect for those that: Love a fragrant floral but fresh scent
State how great the scent is and why we can see why customers love it so much i.e. take a whiff of the refill. Then please talk about our 3x USPS (see below).
(please create a script natural and authentic to you! Share with Twirl for approval before filming)
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits.
- Natural Ingredients. No aluminium and parabens. 100% vegan and cruelty free.
Please communicate the above key message within your content.
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For Hook 1 & Hook 2 - you need some assets for you to Green Screen. These are available for download here: https://drive.google.com/drive/folders/1cxiyUyNvuPkJZokCR0d8Zb7LecVOTZ80?usp=sharing
For Hook 1 & Hook 2 - you need some assets for you to Green Screen. These are available for download here: https://drive.google.com/drive/folders/1cxiyUyNvuPkJZokCR0d8Zb7LecVOTZ80?usp=sharing
Great with trending content/ high energy/ funny. Must be good at editing videos i.e. use of motion graphics, voiceovers with videos appearing native on TikTok.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Hook 2 - "How we come up with scents"
For this hook, we want to create a more BTS video talking about how Fussy comes up with scents. Go into detail how we wanted to create 3x quintessentially British scents for an Afternoon Tea range last year, and how Jasmine Bloom was one of them. Note: we will supply you some images/ videos of Jasmine Bloom so you can showcase this in the video as you talk about it. State how great the scent is and why we can see why customers love it so much i.e. take a whiff of the refill. And how it's back permanently because it was so popular. Throughout the video, interlace the 3x USPS (see below) in a natural format.
See the Matt Reacts Video for the example of a BTS story.
Hook 3 - "Jasmine Bloom Smells AMAZING"
For this hook, it's slightly pivioting away from the main brief. This time, we want you to imagine you're a customer (not an employee) and we want you open with the above hook line. State how great the scent smells and why you think it's amazing (really amp it up).
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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