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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Gut Health
Brand
Take Stock Foods t/a Freja
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description
  • Combination of shots of facing the camera, the packaging, you handling the product, warming it, sipping it, etc.
  • You don’t need to talk to the camera, it should be a voiceover 
  • Lots of cutting between shots please to keep it engaging and hold the viewer's attention.
  • These are ads for Instagram or tik tok so pls use trending so please be aware of music licensing again pls look at the example ads and use similar music. Trending is good but not to be overpowering. 
  • Please make sure that key shots are very visible and in the safe space for tik toks etc
  • When adding subtitles please put them on a coloured lozenge with text in different colour so its easier to read. Please use the bullet points to create your own script to make it sound as natural as possible.
# Variations
Additional Variations
0
Inspiration
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

100% natural bone broth that comes in 4 flavours - chicken, beef, fish & veg. All the broths are ready to drink/use striaght from the carton and be sipped as is or used in cooking. www.frejafoods.com

Main Concept
Script/Description of Scenes

Hook: Please choose one of these hooks: 

  1. I was fed up of not feeling my best and everything I read online was pointing to my GUT as the problem. 

2)I've struggled with my gut health for years and I've finally found something that actually works! 

3)Let me show you how I started prioritising my gut health and how it's transformed my health! 

  1. If you want to prioritise your gut health just change this one part of your morning routine - swap coffee for bone broth! 
  2. As I've gotten older, I've really wanted to prioritse my health and this bone broth from Freja is really helping me on my journey

Body: Main copy: But why is bone broth so good for supporting gut health? Let me tell you!

 It's rich in collagen which can help heal the lining of the gut

 AND it's full of amino acids like glycine and glutamine which can aid digestion and support the gut!Freja Bone Broth is my go-to bone broth because it's 100% natural, is so convenient and it tastes amazing!

I've really noticed my energy levels increase every day and I'm feeling better than ever! It's so easy to order as they've got free delivery, and if you still aren't sure, they have a no-quibble returns policy.

CTAs: Start changing your life and try Freja bone broth today!

Click on the link below or visit frejafoods.com to buy now!

Additional information

DO

- please film in natural bright light

- Add engaging captions to your video! remember to submit the version without!

- Keep it lively and energetic - we want to encourage the audience!

- Shoot high-res

DON'T

- don't sound like you're reading off a script

- don't film via TikTok app. MUST use CapCut or similar.

- no blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Take Stock Foods t/a Freja
Pronunciation
Freya
Social Media
Category
Food/Beverage
About

We sit in both Food/Beverage and Health/wellness. Freja bone broth is an award winning,  100% natural, store cupboard friendly bone broth that comes in 4 delicious flavours. Its the original superfood, a great all health and wellbeing allrounder. Its low fat and low calorie but packed with collagen, protein and amino acids to support:                                                                                         

Gut Health & Digestion

Immune System

Joints & Inflammation

Skin, Hair & Nails

Cognitive Function & Sleep

Metabolism & Weight loss

Menopause Symptoms

Convalescence

Freja

Brand Guidelines

Dirtea

Tone of voice

Quietly confident, educational, warm, inspiring, illuminating, cheerful

Competitors/similar brands

Dirtea

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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