1st Person POV Travel Photobook ad - recreating a best performing asset
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for an experienced content creator to recreate this ad for us: https://www.dropbox.com/scl/fi/w55hdp0e4003lns5k4hu4/00793-TravelI-take-so-many-photos4x5V01aEN1.mp4?rlkey=6vkf38t5t1u9bbpk7sap3xya1&e=1&st=ct439ee6&dl=0
This ad has been one of our best performing assets for 12 months and we would like to get a UGC spin on this whilst maintaining some of the creative treatments that made the ad work in the first place.
There are some key elements that must be included in the edit:
- 1st person POV style camera movement. Try to recreate a similar opening visual and identify different ways in which we can mimic this treatment. E.g. Walking with the book, turning the pages of a book and moving the phone to mimic a 1st person POV camera. Don't feel restricted to only doing POV movement on the hook, feel free to experiment with other shots as well.
- An iconic travel location: You need to have your own travel photos that we will help you turn into a photobook. The more iconic the location the better.
- Don't change the script: The script has been tested and proved as a winner so please keep the same messaging.
We will also require all the raw elements and can edit this together in our creative studio. Feel free to supply your own edit but all Raw clips must be supplied.
- Ground this in "we" not "I". We believe that this has helped the performance of this ad as it had lots of shares and tags where couples were saying "we need to do this for our trip to X"
You don't necessarily need to be a couple, if you have lot of expertise shooting this sort of pov content then we could make it work solo.
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Popsa is an app that turns your photos on your phone into photobooks in less than 5 minutes. Just select your photos and the app creates your layout instantly. You can even preview your book in 3D to see exactly what you are getting.
We take so many photos when we travel... but didn't used to do anything with them.
Until we discovered Popsa
Popsa's an app that's easy to use
and turns your travel pics into Photobooks in minutes
Just choose your photos
and the app creates the perfect layout automatically
so you can create something great without any effort
We made this Photobook of our trip to Greece
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Shotlist to guide you, but please feel free to add more variation!
- pov style camera movement
- unboxing
- flipping pages
- couple sat side by side looking at book
- top view of couple flipping pages
- on the phone choosing photos
- creating photobook via app
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Popsa is an award winning app that makes it quick and easy to print your most cherished memories. We know most people don’t have the time, or patience to design beautiful photobooks, which is why our app – with its clever behind-the-scenes tech – does the hard work for you. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes. Design like a professional with automatic layouts, customise effortlessly with text and colour, & see your designs before you buy with our clever 3D preview. Popsa’s marketing is all about authentic stories, told by real people. When it comes to selling our product we believe in the power of a real person, telling their unique story, through their own photos. We want to encourage people to reflect and process life through photos. On a deeper level, you’re processing what you’ve done and where you’ve been – strengthening your sense of self and your relationships with others.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Casual and authentic. The content shouldn't feel over the top or too salesy. It should feel as if we are seeing a real person endorse Popsa.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
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