January 2024 - Switch From An Antiperspirant Brief 1
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This will form part of a wider January campaign encouraging people to 'Make the Switch' from Antiperspirant to Fussy Natural Deodorant. The New Year is the perfect time to start being good to yourself. We want to focus on encouraging people to make the switch from their current antiperspirant to Fussy, a natural deodorant that actually works! We know that effectiveness is a key message for us that performs consistently on paid media.
Not only is using a natural deodorant good for you but with Fussy’s plastic free refills, it’s good for the planet too. So start the new year off right switching to an effective natural deodorant.
sound warning on inspo link 2!!!! turn your volume down
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Georgia should have our products already. If we can get her address, we can send them a fresh case and some refills.
sound warning on inspo link 2!!!! turn your volume down
Hook Alt 1 - "My BF hates me spraying anti-p all over the bathroom so I'm switching to Fussy, a natural refillable deodorant that actually works!" Show yourself in a bathroom spraying a cloud of antiperspirant (bonus if you have a male partner / friend looking very unimpressed / coughing), and then continue with the rest of the video communicating the 3x messages (see below)
Hook Alt 2 - "Time to switch from this ugly can to beautiful fussy, a natural refillable deodorant that actually works"
Show the antiperspirant can to screen / match cut to fussy in hand and then continue with the rest of the video communicating the 3x messages (see below)
Hook Alt 3 - "5 reasons I'm making the switch from antiperspirant to Fussy natural deodorant."
This is exactly the same visually as the previous hook however the hook will just be conveyed by captions / copy.
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every month
- Natural Ingredients. 100% vegan and cruelty-free, with no aluminium or parabens.
Please communicate the above key message within your content.
Hook Alt 4 - "Are you Sure what’s in your antiperspirant? Time to switch to fussy, a natural refillable deodorant that actually works"
Holding Sure can in hand looking confused at the ingredients and then continue with the rest of the video communicating the 3x messages (see below) In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every month
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Hook Alt 5 - "Hate using antiperspant? Time to switch to Fussy, a natural refillable deodorant that actually works"
Split screen. Creator on one side using anti-P and coughing etc. On the other side creator using Fussy looking happy. Then transitions to full screen on fussy to take through the product, and then continue with the rest of the video communicating the 3x messages (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every month
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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