I saw Tesco Review - Blue Case (Lilly)
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Project Summary
The Brief
We would like you to make use of the Green Screen feature that is popular on TikTok and IG Reels to promote how popular Fussy Natural Deodorant is based on comments that people have left for us.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
It will be very similar to the hook you did for us previously. We just need to correct the opening hook with the right case product so it matches the Wavy Days product that you green screen.
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See resources HERE & TikToks video editor where you can see how it looks in situ toggle to "In-Feed Ads" https://ads.tiktok.com/toolbox/preview/#/
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Please order this product:
https://www.getfussy.com/products/dragons-den-starter-pack-natural-deodorant
We need you to have the Blue Fussy case to refilm the Tesco hook. Use the following codes to get the product shipped to you for free:
- TWIRLUGC
- SHIPPING99
Hook 1 - I saw this product on Tesco with great reviews
We would like for you to open up the video of you visible within a green screen showcasing the following Wavy Days Product that we have live on Tesco https://www.tesco.com/groceries/en-GB/products/314102221 . Showing off the product and the stellar reviews that we have. Then, it cuts to you having the product in your hand and mentioning that you got a subscription as it gives you more scent choices and it's delivered to your door. Follow this up by talking about the below 3x USPs (see below).
+ add this hook to the video already filmed (orange case)
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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