HIGHR Lipstick Sample Set
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The HIGHR Lipstick Sample Set is an entirely new way of trying on lipstick. Who wants a lipstick tester that everyone else has tried on? 🤮 The HIGHR Lipstick Sample Set send you five swatches of our best-selling lipstick shades, along with a professional precision lip brush, so you can try on lipstick at home, in your own lighting, so you can decide which shade is your perfect shade of lipstick.
HIGHR Lipstick is also clean, vegan and made with organic ingredients.
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- HOOK. Introduce new try-on experience for the customer.
Green screen yourself in front of the sample set box on the website. Holding your microphone, deliver the opening hook: "There's a better way to shop for lipstick now!" or "So long lipstick testers, there's a better way to shop for lipstick", or "Try on lipstick AT HOME..." etc. Something really impactful that highlights the new trial experience with the sample set. We're recruiting the in-store lipstick shopper with this at-home kit.
Then show the box / pots / brush before the try on.
- TRY ON
Clips on trying on all 5 lipsticks with the brush. Say what each shade is. Similar to the inspo video, share your reactions, let us know which is your favourite, etc. Chatty organic style! Show some close ups, too.
- END WITH A STRONG STATEMENT
Hold the product to camera again.
sample: "This is best lipstick invention ever!"
Someone comfortable talking to camera and showing close up footage.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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A clean beauty company making cleaner lip products with organic ingredients. Certified B Corp.
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