I tried HOLY so that you don’t have to
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a fast cut unboxing style videos for paid ads.
The products are as follows: HOLY Energy Starter Set
Videos should communicate the benefits of HOLY (education) and highlight the discount we have on the HOLY starter packs. (full scripts provided below)
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HOLY Energy® is your tasty and healthier alternative to conventional energy drinks - without sugar, without taurine and without artificial flavourings.
HOLY Energy® offers you a fruity, intense flavour paired with a long-lasting energy boost thanks to NewCaff® and many other functional ingredients. And with less than 20 calories per serving.
The starter set contains 7 fruity, delicious flavours + a free shaker
For more product info check out our slide deck: https://www.canva.com/design/DAF65Uve9VI/672PWyECoE2DL_eGl3-v0Q/edit
✅ All angles must include: “Use code HOLY to save £5” as a caption for ****the first 2-3s of the video.
✅ You're encouraged to take creative liberty while sticking to the key points / theme of the script.
Inspo: https://fb.me/1Wa0Hm6Gf1HD0Gy
Hook: I tried HOLY Energy so that you don’t have to
Education:
HOLY is the healthier alternative to traditional energy drinks
Without sugar, taurine or artificial flavours but with delicious taste
And HOLY is half the price of an energy drink you’d buy at a supermarket
With the starter set you get 2 each of the 7 fruity flavours (showing the entire starter set)
Simple, mix, shake and enjoy! (preparing a HOLY)
10 out of 10 would recommend
CTA: Use code HOLY to get £5 off your starter set
AD SPECS:
- Duration: 30 - 45 Seconds
- Aspect Ratio: 9:16 // 1:1
- Show product in use: i.e. how you mix a HOLY (powder in the shaker, add water + ice cubes, shake & drink)
- Clearly visible captions that fit within META borders. Here is an example of best practice: https://www.instagram.com/p/C1ms33sgMQy/#advertiser
- HOLY must be in CAPS ‼️
- Non-copyrighted music (catchy and upbeat) Available here: https://artlist.io/royalty-free-music
- Ensure you remove the sachets from the box to present the branding / characters on the sachets ‼️
- Feel free to use reviews from this folder https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo
- Use both Starred reviews & DM screenshots
Please submit files as follows:
- Final edit (music & subtitles)
- Raw (no music or subtitles)
Each video should end with a fade out to (at least) 2s black screen
Get creative: add your own spin to the angles. Whether that is scripting adjustments or creative shots.
Pixelate any other drinks you show
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We're here to revolutionise the soft drink industry!
HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance
Sneak are our main competitors in the UK
Casual, funny, high energy
Sneak are our main competitors in the UK
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