Unboxing & Product Demo UGC Ad for Balgo 🐶
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This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
Unboxing & Product Demo UGC Ad for Balgo 🐶
Brand
Highrise Marketing
Brand
Balgo
Website
www.balgo.coCompensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes
The Brief
Description
We would like to create a proposition-led Unboxing & Product Demo ad for our dog supplement brand.
We're keen to whitelist this content, so you should have a public TikTok or Instagram profile and be comfortable with this ahead of applying.
# Variations
Additional Variations
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
www.balgo.co
Main Concept
Script/Description of Scenes
Start with the hook: "3 reasons to try this instead of generic dog supplements"
Please start with the box arriving/being opened in the first frame. Then throughout the video moving through the process of: getting the package out; taking the supplement cookies out; feeding dog etc. Ensure dog features throughout please. The three reasons are:
- Personalised (your dog's health needs are unique, just like yours. That's why Balgo etc.)
- Healthier (Generic dog supplements contain preservatives, antioxidants and other nasties etc. - if we can show other dog supplements/treats here to compare - dark brown ones ideally)
- 100% plant based (the healthiest option for your dog - and the environment)
For the CTA, please call out the Free 7-day Trial Box offer.
Visual
- Please ensure you show the quiz taking process when it is being mentioned in the voiceover ie. mobile being held/flicked through the different stages of the quiz
- Please show close up shots of the cookies themselves
- Please use captions which are not word-for-word and summarise the key points, as per in the Sundays example provided
- Please ensure the branding and packaging is on display multiple times throughout the video, including in the opening frames when referencing 'try Balgo'
Additional information
- Affluent, smart, ‘urban cool’, balance street smart & classy
- Accepts Whitelisting
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Highrise Marketing
Pronunciation
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Balgo
Website
www.balgo.coSocial Media
Category
Pets
About
Hello! Welcome to Balgo. We're a team of nutritionists, vets, scientists, engineers, entrepreneurs and dog lovers obsessed with helping our fury friends enjoy longer, healthier, more active lives. We've made it our mission to lead a personalised, plant-based nutrition revolution for dogs. Because our dogs health needs are unique - just like ours.
Brand Guidelines
Do: → Feature shots of you and your dog → Ensure the brand is introduced in the first 7 seconds of the video → Feature the dog interacting with the food and packaging → Talk about the quiz and how it easy it was to receive your personalised plan Don't → Film in badly lit and messy rooms → Use 'Supplements’ or ‘Biscuits’ to describe the product (always 'Supplement Cookies') → Please avoid shots of the side of the box (that reference 'telehealth') Brand style guide Font - Gilroy + 800 Primary blue Headlines & Copy style - Uppercase first letter, then lowercase. Button CTA Copy - Uppercase Cookie naming style - One, Two etc. Never 1, 2… CTA button colour - 800 Primary blue [OR] 500 Tertiary red) Cookie description style - ‘Supplement cookies’ never ‘Supplements’ or ‘Biscuits’
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Please note: It may take up to 10 min until your assets are shown here.
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Please note: It may take up to 10 min until your assets are shown here.
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