iHerb
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Concept: “iHerb does it better” / “I saw it so I had to try it”
Your video will be stitched with existing UGC vid (from iHerb)
Points to mention: Cheaper, better quality, arrived faster, etc.
Competitor comparison: Have creator mention they used competitors to get the same products before, but quality & prices are better with iHerb.
Not the what, the why
Surprise and delight
“I discovered iHerb and didn’t know you get this [benefit] as well.”
Creator can confirm what the other creator has mentioned to make it seem native, natural but push for KSPS.
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Please share script/storyboard to rachel before filming :)
The “better than” idea has been working, so we’d like to lean into it but nicely. Without the need to namedrop.
The main creative need is to approach to concepts/talents that have not been tested before by the brand.
Main goal of the project is to test what different things that we can do, work best.
Creator can mention things that they weren’t expecting to find on iHerb that amazed them.
Find a way to bring into the script the idea of how the handling of products differ from other platforms.
Really embrace the way iherb does it better.
Have the Talent narrate the story as if they were unsure about the product & how it works but when they saw someone else try it, they decided to go for it and now that they are opening what they got, they are converts that will only use iHerb from now on.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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We take existing assets and repurpose them and create brand new creative for brands to use as their social/digital/e-commerce ads
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.