Q+A Niacinamide SPF 50 Skin Type Content
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video showing application of our new Niacinamide SPF 50 Balancing Sunscreen,
discussing why the product is perfect for oily skin that is prone to blemishes and showing
application.
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Niacinamide SPF 50 Balancing Daily Sunscreen
This lightweight, non-greasy daily sunscreen works to protect against the damaging effects of the sun
whilst calming and rebalancing the skin. Enhanced with Niacinamide, this hybrid mineral formula helps
to regulate oiliness, refine pore size and control blemishes while providing broad-spectrum coverage for
both UVA and UVB rays.When absorbed, expect minimal white cast and a protected, calm and hydrated
complexion! This formula is 90% natural, vegan-friendly, cruelty- free and dermatologically tested.
Hook - I’ve tried so many different SPF’s and this is my favourite by a mile.
Scene 1 -
Show a before shot of your skin in bright natural lighting to show natural skin texture. Skincare can be applied before content is created, but no ‘base’ makeup (foundation, concealer) should be worn. Then, hold up the product close to face.
Script suggestion 1 -
‘I’ve tried so many different SPF’s and this is my favourite by a mile. Q+A’s Niacinamide Factor 50 Daily Sunscreen is
perfect for my combination and blemish-prone skin as it helps to balance and calm whilst protecting!
Scene 2 -
Apply products to the face using hands, using enough to cover face and neck (at least two fingers worth of product). Continue to rub this into the skin, working it in until fully absorbed.
Script suggestion 2 -
'I apply this as the last step in my skincare routine, before applying makeup. I make sure to use enough product to cover my face and neck. It feels so lightweight and absorbs easily. I’m always worried that SPF might make me breakout, but I love this non-greasy formula.’
Scene 3-
Show the after of your skin in the same natural lighting, to show the texture of the product on your skin.
Script suggestion 3 -
'This is the finished result, and I'm so obsessed with how it looks and feels on my skin – it’s literally invisible!
For my blemish-prone skin friends, this is the SPF for you.’
CTA: For my blemish-prone skin friends, this is the SPF for you.’
Key Messaging -
- SPF 50 protection
- Made for oily and blemish-prone skin
- Absorbs into skin leaving minimal/no white-cast
- Has added skin benefits (calming, balancing)
- Non-greasy texture is perfect for oily skin
- Works well under makeup
Niacinamide pronounciation: nigh-a-sin-a-mide - Nigh as in short for night! For additional help, if you are to pop the word Niacinamide into google translate to read out loud, this is the correct pronunciation.
Creator : Skin Type should ideally be oily and blemish-prone, preferably with some active breakouts or pigmentation to clearly demonstrate skin type.
Project:
- Brand name is pronounced ‘Q and A’
- Record a voiceover to fit the speed of the corresponding video
- Film in bright, natural lighting
- Film in a home setting, ie bathroom, bedroom or other clean space.
- Shoot in high resolution for enhanced video quality
- Film on camera app (on mobile device)
- Video must clearly show application to face
- Script can be adapted to suit tone of voice of creator, as long as key messaging is covered
- Script can be recorded as a‘voiceover’ or in ‘real-time
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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