No Ultra-processed Dog Food
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
An educational piece on the benefits of feeding raw food, may not be aware of how superior it is for their dog’s health and wellbeing, showing the problems with ultra processed dog food.
Looking for bigger breeds like Labradors, Retrivers, etc. Please make sure the 'Pet' section of your profile is up to date so we can see the Breed/Photo.
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We're the original raw dog food brand
Create a script / storyboard that's authentic and natural! Pick what resonates with you from the following talking points. Please share your storyboard/script ahead of filming.
Essential Messaging:
- -You know highly-processed food can lead to long-term health problems for humans but you didn’t realise it would be the same for your dog
- -You love Natures Menu because it has a complete and balanced raw range of products are made from 80% meat with 20% fruits, vegetables and superfoods = 100% natural ingredients
- -No grain, no gluten recipes, no colourings, no additives, no preservatives
- -Single protein (meat) which can be useful for dogs suffering from sensitive stomachs or stomachs issues
- -Formulated by vets
- -Comes in convenient nuggets, just pour thaw and serve
Structure :
Hook
I’ve had “my dog” for X years, I’ve I’ve only just found out/realised I should have been feeding them this
Narrative
- You eat high quality unprocessed food
- But you feed ultra processed to you dog
- Negatives of highly processed foods
- Natures Menu Benefits
CTA
Switch to Natures Menu Today
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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NATURAL INGREDIENTS
NO SURPRISES
We’re pet people, always have been. It's why we started over 40 years ago, here in Norfolk,
on our mission to bring the most natural, nutritious and unprocessed feeding for our pets, in the easiest way possible for you.
QUALITY YOUR PET DESERVES
We believe that all cats and dogs should be fed real, natural meals. That means quality ingredients, prepared, packaged and delivered to the very highest standard. So that's what we do.
ONLY THE FINEST INGREDIENTS
From whole cuts of responsibly farmed meat to quality fruits and vegetables sourced from trusted farms, the ingredients we use are just like those you use to cook at home.
DELIVERY YOU CAN RELY ON
It's really important to us that your pet's food arrives in perfect condition. We use delivery experts as well as our own fleet of temperature-controlled vans to make sure that happens.
A TEAM OF EXPERTS
Everything we do is crafted by our passionate experts. That's why we have our very own in-house veterinary team. They're all big natural feeding advocates, involved in everything from product development to teaching other professionals about the benefits of a natural diet.
Bella & Duke, Butternut Box
Casual but informative
Bella & Duke, Butternut Box
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