Philip Kingsley Full Regimen - US
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video to raise awareness of Philip Kingsley products, the quality and how they are the perfect routine for your hair.
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Products to be sent once you have taken the quiz and you have found the right products for you for the regime (shampoo, conditioner, treatment)
Hair Quiz: https://www.philipkingsley.com/hair-quiz
Please create a script/storyboard that's authentic to you! Rememebr to share with Twirl ahead of filming.
Story:
Authentic: Share personal hair stories and experiences (whether your hair is fine, blonde, or damaged from when you have taken the quiz)
Informative: Explain what products you use from Philip Kingsley on hair wash day
Engaging: Show how you use the products to have a relatable approach
Hook:
Start with something similar to "My hair has always been (insert your hair concern e.g. fine/damaged/blonde), so I'm always looking for the perfect routine to solve this"
Content:
- Show hair (styled, post hair routine) - speak to 'Look at this. let me show you how what transformed my hair/ here's my routine'
- Share what range was recommended to you when you took the Philip Kingsley Quiz including the shampoo, conditioner and a treatment (doesn't have to be a screenshot, just you holding the products/in front of a background)
- Depending on your regime, go through each step with shampoo, conditioner and treatment or maybe pre-treatment before washing in the shower, showing you using the products
- Go through 1 key point of each product (we will be able to share these following your products being chosen)
- End with "That's my secret to (insert problem solved e.g. fuller, healthier, moisturised) hair with Philip Kingsley. You have to try these products out!"
CTA:
Encourage the audience to find the perfect hair care routine with Philip Kingsley products
Key Points:
You can also include any of these key points:
- Philip Kingsley are the home of trichology (the science of hair and scalp), with expertise spanning more than 60 years
- Philip Kingsley products are designed not only to improve your hair’s appearance – but to improve its long-term health and strength
- Please Note: Do not use the free sample in the video that is sent with the package you receive.
DO
- Please film in natural bright light, in a bathroom setting
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We adopt a hollistic approach to hair care, caring for your strands from the inside out. We consider all factors that can impact hair health, and our products cater to every hair texture.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
Casual, yet premium.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
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