Female hormone health campaign
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want to show women how quick and easy it is to check their hormone levels with our at-home finger prick kits, particularly if they’re experiencing hormone-related symptoms like acne, unexpected weight gain, or fatigue.
We’re looking for a health-enthusiast who shares our vision of better health for everyone. Ideally, we’d like someone with a health/wellness interest, but we’re open to creators from other niches.
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Our at-home female hormone test checks key female and thyroid hormones that help regulate fertility, mood, and energy. Find out more here - https://www.medichecks.com/products/female-hormone-check-blood-test
Please create a script that's natural and authentic to you!
Key points to cover:
• The hook: keep this broad about wanting to check your hormone levels e.g. “I wanted an easy way to check my hormone levels, so I ordered this at-home kit from Medichecks”
Timing: 5-10 seconds
• Show and talk about the process of taking the test: unpacking the kit, pricking your finger and adding blood to the test tube (optional), posting the sample, etc.
Timing: 5-10 seconds
• Share your results: what did the test show you? What are your key takeaways from the test? Also, highlight here the range of health markers the test covers (9 key female and thyroid hormones)
Timing: 15-20 seconds
• CTA: “I’d highly recommend this test from Medichecks… [insert a reason why here]”
E.g. I’d highly recommend this test from Medichecks as a quick and easy way to check your hormone levels and get peace of mind about your health.
Timing: Around 5 seconds
Footage:
Film from home setting (kitchen table, bed, lounge, etc) in a practical place for you to take the test. Make sure it’s well-lit and filmed during the day (this is when we encourage people to send their samples).
We’re looking for a health-enthusiast who shares our vision of better health for everyone. Ideally, we’d like someone with a health/wellness interest, but we’re open to creators from other niches.
As this will be a finger prick test, we have some top tips to make sure you have a good experience (and get enough blood!):
- • Check the contents of your kit: clear your space and lay everything out.
- • Get hydrated: drink a glass of water in the hour before you take your test.
- • Increase your blood flow: try taking a warm shower, washing your hands with warm water, or some light exercise.
- • Follow the instructions: it’s best to familiarise yourself with the process first to reduce the chances of any mistakes.
- • Use gravity: point your hand and finger downwards, or try standing up to help the blood flow
- • Post your sample in the morning to make sure the test is collected with that day’s post.
Change the hook to be a pain point e.g. “I’ve been experiencing symptoms like acne, fatigue, and irregular periods lately, but I’ve been having no luck when investigating with my GP.”
You can make this personal to you and your own reasons for taking the test.
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Medichecks home blood tests offer a quick, easy, and affordable way to find out more about your health — whether you want to explore a health concern, monitor a condition, improve your fitness, or you’re just curious.
Since 2001, we’ve helped more than 200,000 people take control of their health, delivering over 7.5 million test results, with advice from our friendly team of doctors.
With 150+ tests to choose from (including finger-prick and venous options), we’ve got you covered. You can track over 450 biomarkers, including your cholesterol levels, hormones, vitamins and minerals, and thyroid function. And, unlike many other home blood testing services, you don’t need a subscription.
Competitors we look to for inspiration include Hertility Health, Men of Manual, Numan, Holland and Barratt, and Thriva.
Brands we check for inspiration in the wider health, wellness, and lifestyle space include Zoe, Free Soul, Rheal, Lumie, Female Invest, and Better You.
Our tone of voice is warm, welcoming, and professional. We pride ourselves on being 'the friendly experts', and we communicate in a way that is both approachable and knowledgeable. We avoid jargon and speak in simple, easy-to-understand terms, while also providing detailed explanations when needed
Competitors we look to for inspiration include Hertility Health, Men of Manual, Numan, Holland and Barratt, and Thriva.
Brands we check for inspiration in the wider health, wellness, and lifestyle space include Zoe, Free Soul, Rheal, Lumie, Female Invest, and Better You.
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