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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Creatively promote our best-selling cream "Lait-Crème Concentré" by Embryolisse
Brand
Embryolisse USA
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like for you to get creative and make an engaging UGC video that promotes Lait-Crème Concentré! Please share your ideas when you apply, and you will be selected on this basis. For example "Get Ready With Me, I would film in the morning while I get ready for work and talk through 3 reasons why I love using your cream!" or "Hopping on a TikTok trend, I'll explain the girl maths of purchasing your cream, while showing aesthetic clips of the product."

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We'd like a creative and eye-catching video of you using the Lait-Crème Concentré. https://us.embryolisse.com/products/lait-creme-concentre-daily-face-and-body-cream 

Main Concept
Script/Description of Scenes

We would like you to mention some of the key USPs of our best-selling moisturizer the Lait-Crème Concentré: 

Ideal make-up base 

Skin is well-moisturized, nourished and comfortable, so the make-up lasts longer. 

Recommended and used by professional make-up artists. 

Universal (for all skin types) & essential skincare “must-have” 

TikTok viral product. 

Best-seller since 1950. 

6 in 1 (makeup primer, moisturizer, makeup remover, moisturizing mask, after shave care, after sun soothing product).

Learn more on https://us.embryolisse.com/products/lait-creme-concentre-daily-face-and-body-cream 

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Embryolisse USA
Pronunciation
Social Media
Category
Beauty/Cosmetics
About

CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES

Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.

Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable). 

With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.

Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.

Brand Guidelines

Caudalie, Avene, Nuxe, Cerave, Dermatologica

Tone of voice

Casual

Competitors/similar brands

Caudalie, Avene, Nuxe, Cerave, Dermatologica

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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The raw edit without text and music overlays
The final (edited) file version
All required formats

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