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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Family Weekend Stay in Woolacombe Bay Holiday Park (5 Videos + 5 Variations)
Brand
Bind Media
Brand
Woolacombe Bay
Compensation for this project
$725
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We are looking for a lovely family with young children to take a trip to the beautiful Woolacombe Bay Holiday Park. In exchange we are looking for 5 UGC videos on various aspects of your stay at the park. 

Stay Details

  • The stay will be Friday- Sunday (Dates to be confirmed upon successful application)
  • All activities you wish to engage with will be complimentary but need to be booked in advance of your stay. See activities here.
  • You will have an onsite contact that can be reached for any issues or questions you have throughout your stay.
  • There will be a Whatsapp group where you can reach Twirl, Bind Media (Agency), Woolacombe Bay during your stay.
  • Please note: filming at the pools is prohibited!
  • There is a NISA on site and supermarkets a short drive away if you would like to self cater and various eateries available on site.

Creator Requirements

  • For this project we are looking for a young family with Children between 3- 12. 
  • Creators must be available on one of the following weekends (14-16th June, 21st- 23rd June)
  • Have a vehicle and driving license to drive to the park. The park is not easily accessible by public transport. (Please note: we are not reimbursing travel costs)
# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Please see full brief for all 5 videos here. We want the script to be collaborative with the creator! 

https://docs.google.com/document/d/1ZRvTskzkPExhJzokNDQw7A8gdvWR19CjvJcVzLD-UtU/edit?usp=sharing 

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Each video has two hooks we have offered suggestions but feel free to suggest options when you submit your script! We are hoping for you to generate your desired script and confirm this with us so that it can be as authentic as possible whilst hitting on our desired points. Every video should have a clear call to action that directs the viewer to book their holiday with Woolacombe Bay at the end.

Data suggests that our primary target audience are women. They are primary care givers that are looking to nurture their relationship with their family. Their primary motivation is creating memorable and positive experiences with their family.

Additional information

we are looking for a young family with children that are happy to be on camera and included in the content

PROJECT TIMELINE:

1-3 days after getting selected:

  • Once selected, we'll confirm suitable dates with you
  • Let us know your preferred activities so we can book you in
  • We'll ask for your phone number to set up the group chat
  • Start planning your shot list (guide is in the brief)

(3 days at the location where you'll film and enjoy a nice time with your family)

AFTER THE STAY:

  • Create script/storyboard for all 5 videos for the client to share feedback and approve!
  • Staggered content delivery (aka you don't have to deliver all videos within 5 days, but within 2 weeks of the stay) 

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

1 Hook Variation per video

DELIVERABLES: (Final Edit and Raw Edit)

VIDEO 1 - Hook 1

VIDEO 1 - Hook 2

VIDEO 2 - Hook 1

VIDEO 2 - Hook 2

VIDEO 3 - Hook 1

VIDEO 3 - Hook 2

VIDEO 4 - Hook 1

VIDEO 4 - Hook 2

VIDEO 5 - Hook 1

VIDEO 5 - Hook 2

3rd Variation
About the client
Name
Bind Media
Pronunciation
Social Media
Category
Marketing agency
About

We're an independent, specialist paid media agency, based in Bath, UK.

Passionate about the businesses we work with and working hard to empower them with a range of services that produce exceptional results, time after time.

Paid Media

Performance Creative

Conversion Optimisation

Website Analytics & Tracking

Brand Guidelines

Journey Further, Launch Online, Impression

Tone of voice

Informal yet Authoritative

Friendly yet Knowledgeable

Accessible yet Technical

Playful yet Articulate

Modest yet Bold

Competitors/similar brands

Journey Further, Launch Online, Impression

Details on brand
Name
Woolacombe Bay
Social Media
Category
Other
About
There's never a dull moment at Woolacombe Bay Holiday Parks (unless you want one)! So what’s on at Woolacombe Bay Holiday Parks? Indoor heated pools, outdoor pools with sun terrace and water flumes, Segway safari, zorbing, water sports, daytime & evening live shows, bush craft, golf courses, fishing, cinemas, pottery painting, gyms, spa… whether you're camping in Woolacombe or staying in one of our luxury lodges with their own hot tubs and everything inbetween, the list of activities and entertainment goes on. Chuck in stunning coastal views and a short walk to one of the loveliest beaches ever and you have a winning holiday formula right here in North Devon with the best accommodation options in Woolacombe.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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