Organic testimonial campaign - Nous saved me $$$
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking to replicate a super successful video shot by a real Nous customer (link below), with a few differences that are outlined below. In short, we'd like to get an authentic, "organic" testimonial video about your experience of using Nous to find savings on your household bills. We think the video should be 30-45 secs max.
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https://www.nous.co/landing/start-saving (here's our current campaign landing page)
How it works
- Nous automatically identifies your providers & creates your household dashboard
- Nous finds better deals for you and send you saving recommendations
- When you accept a recommendation, Nous handles the hassle of switching
- You earn additional cash rewards if Nous gets paid a commission for switching you.
- You never have to worry about forgetting renewals, overpaying, or missing opportunities to spend ever again.
Key benefits
- Nous is quick and easy. When you upload a bill / connect your email, it automatically identifies your providers
- Only 5 minutes to get started
- Save hundreds of pounds with no effort
- Nous also gives you any commissions from switching as cash rewards!
- Nous solves a chore that you never get around to – all you have to do is accept a recommendation
- Nous gives you peace of mind that your bills are being looked after. No more bills stress.
- Get support from a friendly team of savings experts over WhatsApp
- No need to spend hours on Price Comparison Websites ever again.
Pointers for the script
- Tell us your name and where in the UK you live
- Tell us how much Nous is going to save you (your savings total).
- What was your reaction to seeing the total (Shock? Horror? Elation? Did you expect Nous would be able to save you so much money?)
- Could you break down the number (category by category)?
- How easy was it to use Nous and would you recommend it to others?
- What will you spend the savings on?
Pointers for filming
- Selfie style, it’s mostly about your facial expressions and body language.
- Shot inside your home or in your garden (we don’t need much background visible, but it should feel like a domestic setting).
- Feel free to record while you’d doing some other household chore – E.G. cooking or tidying, anything that feels natural
- We want the videos to feel as genuine and natural as possible – the less it feels like an advert / paid UGC, the better.
- Based on the example video (see video link shared) we think the one-shot style works really well. We trust your judgement, and if you’d think a sliced video of several shots will be better, let’s see it! Ensure there's still a 'talking to camera' element as the focus.
- You DON’T need to hold up a sheet of paper with your savings (like Tom did in his vid).
- Your tone of voice should be sincere: more like you’re telling a group of friends about a really helpful service you’ve just used (less like you’re promoting a product to thousands of strangers)
- The video and your performance shouldn’t feel overly polished. By all means use a script if you want to, but feel free to improvise and use phrases you’d actually use in real life.
Before you start
In order to make a really genuine clip we’d love for you to sign up for Nous (we’ll give you a link to that for free, of course!) and calculate savings for energy, mobile and broadband. You can use your actual information if you like, but we may need to give you some different results if you’re already particularly astute with household finances!
You’ll get a “savings plan” with a breakdown of what you can save. Then, for the video, we’ll ask you to imaginatively project forwards in time to a moment when Nous has already achieved those savings for you.
We're under some time pressure with our current campaign and we would prioritise getting a video back faster over other factors. So, if it is possible a quicker turnaround is ideal!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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Every house needs Nous
Even before the cost-of-living crisis hit, households had a big problem.
Bills. You either have to spend way too much time switching or renegotiating, or you forget and end up paying more than you should. It's unfair at best—at worst, it’s daylight robbery.
We started Nous to make life simpler and fairer for everyone. Our free service has helped over 375k households get wise and stay vigilant against rising costs. And by managing household bills for Nous members, we free them from a lifetime of admin while saving them money and time.
As a certified B Corp, we’re part of the global community of businesses who believe that doing good and making money go together.
The word “nous” means common sense or practical intelligence. Used in a sentence, you might say something like “They used a bit of nous to solve that problem”. We like it because Nous gives households a smarter way to manage their household bills and get wise to the rising cost of living.
Here are a few brands and services that inspired Nous:
Airbnb
Included because it feels so simple and easy to use. This seems a lot to do with the light, bright, welcoming visual identity and how it is deployed in delightful UI and UX. Photography aside, there are many moments of subtle delight in the overall visual experience.
Gov.uk
Bear with us! Included because of AAA accessibility and as a masterclass for forms and usability. Ok, it ain’t pretty. But it does feel instantly trustable and that’s not just because of the URL – in fact you might say in spite of the URL, the simple and sober visual identity is doing a lot of good work.
Google Home
Included mostly for the home dashboard in the app. The design successfully provides a lot of information at a glance – something we will want to emulate.
Headspace
Included mostly for the approachability and positivity. Nous is like headspace for your household admin.
Down-to-earth & conversational, but also trustworthy and sincere.
Here are a few brands and services that inspired Nous:
Airbnb
Included because it feels so simple and easy to use. This seems a lot to do with the light, bright, welcoming visual identity and how it is deployed in delightful UI and UX. Photography aside, there are many moments of subtle delight in the overall visual experience.
Gov.uk
Bear with us! Included because of AAA accessibility and as a masterclass for forms and usability. Ok, it ain’t pretty. But it does feel instantly trustable and that’s not just because of the URL – in fact you might say in spite of the URL, the simple and sober visual identity is doing a lot of good work.
Google Home
Included mostly for the home dashboard in the app. The design successfully provides a lot of information at a glance – something we will want to emulate.
Headspace
Included mostly for the approachability and positivity. Nous is like headspace for your household admin.
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