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Project Summary

Project Name
Five Match Millions by Circl (for football fans!)
Brand
Circl
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

Circl is a live-action football game, where football fans and non-football fans alike can have a chance to win life changing cash prizes, all whilst watching live football. Five Match Millions is our new game, where you must try to predict wha the five winnings numbers will be at Full Time. If you match one number, you win a cash prize, if you match five numbers, you win £1,000,000!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

www.playcircl.com  - to learn more

Main Concept
Script/Description of Scenes

Opening Scene:

Creator’s mission: To create a sense of intensity, whether you are sat at home, at the pub or at the football stadium. It’s almost Full Time, and you are playing Five Match Millions. 

Shot: Creator staring intensely (pretending there is a football match in background) 

For Voiceover - Use whatever line you want to say here but here is a couple of suggestions below (we need a key moment in any football game i.e substitution, offside, yellow/red card, or goal and use that as a 'winning point' in the betting experience):

“Ok I’m 1 place away from winning CASH… I just need a corner.. please give me a corner”

“Come on Grealish… you love a dive mate.. I just need you to spin the Circl two places! 

“I just need a sub.. literally one substitute Pep! Kevin looks knackered mate take him off!!” 

Scene 2:

Shot: Your selected football action happens and then a shot of Creator’s face gob-smacked

Voice over: OMG Noo F***ing way! - (Like an excited tone of voice rather than negative) 

Shot: Shot of Creator looking at phone than a shot of app and ‘football action’ moving the Circl - let us know which football action you want to choose and we can provide you with a screen recording for this to green screen on mobile.

Scene 3:

Voiceover: Blow the whistle ref!!! Please blow it!! 

Shot and audio: Shot of Creator watching TV screen intensely, Ref blowing whistle and shot of Creator shocked face looks back at app screen for confirmation. Pans to app screen, which shows winning screen with 4th correct number = £12,350 payout - again we can provide you with this screen recording to green screen on mobile. 

Voice Over: YESSSSSS!!!

Shot: Creator goes nuts on sofa, launches phone in the air, whatever he / she fancies doing. 

Scene 4: 

Direct to camera: "Right guys, the last few weeks I’ve been playing Circl’s Five Match Millions: The ‘Circl of Fortune’ game for football fans. 

It’s almost like ‘pass the parcel’ meets football.. I’ve honestly never played anything quite like it, and it’s totally changed the way I watch live football. 

All you need to do is pick 5 numbers; one for each football match. Your mission is to try and predict which will be the winning number at Full Time for each match."

Visual: Picking numbers animation

Scene 5:

Voiceover: Circl works by using football moments that happen live in a match to spin the Circl - whatever number lands at the top of the screen at Full Time, is the winning number! 

If you have matched the winning number, then you have won a cash prize! 

Make sure you check out their rule book to see what moments they use and which way they spin the circl! 

Visual: Game animation

Voiceover: To win a cash prize, all you need to do is match one of your five numbers, but if you can match all five numbers across all five matches - you win £1,000,000 and officially become a Five Match Millionaire! 

Visual: Prize breakdown build up animation

Scene 6:

Straight forward right?! And the beauty of Five Match Millions is that you don’t need to be a football expert in order to play. 

Scene 7 / CTA:

So what are you waiting for? Sign up and play today using the link below! 

Feel free to make your own tweaks to the script. We want it to be conveyed in your authentic voice!

Additional information

A creator who understands football and is prepared to add their 'creative edge' to the brief to suit them.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Circl
Pronunciation
Circl
Social Media
Category
Sports/Fitness
About

Circl was started as a way of making a dreary Southampton home match (and there have been plenty of those the last few seasons) more entertaining.  I was there with a group of mates and we started passing a hat around every time there was a throw-in or a corner. Whoever was left holding the hat at half-time bought the beers!

Fast forward a couple of years and we’ve built an award-winning app; got loads of 5* reviews, paid out over £50,000 in cash prizes and now we have launched our first £1m jackpot game: Five Match Millions. 

It uses the same idea - action on the pitch makes the Circl move - for each of the five matches we create its own ‘Circl of Fortune’ with the numbers 1 to 27 arranged in order. Your aim is to predict which numbers the Circls will stop on at the end of the matches. It’s super easy to enter and you do not need to be a football expert to play!

If you match any number then you’ll be a cash prize winner! If you match all five numbers across the five matches, well then you’re officially a Five Match Millionaire!

Players must be 18+, please stick to script as closely as possibly, avoid saying the term 'lottery'.

Brand Guidelines

LadBible, Paddypower, Dominoes,

Tone of voice

Causal, friendly, 'laddy', football fan-esk

Competitors/similar brands

LadBible, Paddypower, Dominoes,

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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