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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Smart Sale: Sell your house quickly (explainer)
Brand
Upstix
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

Testimonial Style UGC - face to camera + b-roll of website + house to promote and raise awareness!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Upstix is the trusted solution for homeowners needing to sell quickly and without hassle. Whether you're navigating probate, divorce, financial distress, or just seeking a swift sale,  Upstix's ensures you get the best possible outcome in the shortest time. Choose Upstix for a smooth, reliable, and advantageous property selling experience. We have just launched an amendment to what we do and we are calling it Smart Sale. Smart Sale is a unique home-selling service by UPSTIX that combines the speed and certainty of a cash offer with the potential to benefit from a higher sale price through a traditional estate agent. This service aims to provide sellers with a quick sale while also allowing them to gain a second payment if the property sells for more than the initial cash offer when we re-sell it. More FAQ's here: https://www.upstix.com/smart-sale 

Main Concept
Script/Description of Scenes

Create a script that is natural and authentic to you using the key points and structure below! 

Key messaging:

  • on average it takes 6 months to sell a house
  • buyers can't be trusted - 1 in 3 house sales fall through.
  • Aiming for the highest price can sometimes result in a paradoxical situation. As you wait for the perfect buyer willing to pay a premium, you might end up settling for a lower offer due to market fluctuations or changes in your personal circumstances.
  • The emotional toll of waiting for the highest price can be draining. As days turn into weeks and months, homeowners often find themselves in a state of limbo, unable to move forward with their plans. This emotional strain can affect your overall well-being and quality of life.

Introducing Smart Sale:

  • Upstix's new smart sale offering, allows motivated seller to get the best of both worlds, a quick sale plus a good price. We buy the customers property in as little as 7 days giving them up to 90% of the value of their home upfront, when we resell the property on the open market (sometimes up to 6 months later - we take the risk with market fluctuations), the customer can benefit from a second payment, if we achieve a better than expected price. More info here: https://www.upstix.com/smart-sale

Hook ideas:

  • Need to sell your home fast but worried about the price?
  • Say goodbye to long, uncertain home sales
  • Selling fast, doesn't mean selling cheap?
  • fast house sale vs good price? Both...
  • Attention homeowners, this one's for you!

How it works:

Contact Upstix, get a guaranteed offer within 24 hours! They take care of everything – from valuation to completing the sale, all within 3 weeks.

CTA: Ready to move on fast? Click below for your guaranteed Upstix offer today – and start packing!"

Additional information

Twirl is happy to support you with the editing if you need!

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Upstix
Pronunciation
Social Media
Category
Apps
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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