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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Stir-In Sauces for Vegans, Dairy-free, and IBS
Brand
The Online Studio
Brand
Bays Kitchen
Compensation for this project
$225
Duration
Longer than 60 seconds
Format
Physical product
Yes

The Brief

Description

We are looking for a skilled, energetic, and total-foodie creator to promote Bays Kitchen's stir-in cooking sauces. Your submission will be used to create three video ads (variations of the same ad), so please film the scenes as outlined in the provided shot list, arranging them in the correct order during editing. The video aims to showcase the convenience and deliciousness of Bays Kitchen's sauces, tailored to meet the dietary needs of those who are vegan, dairy-free, and have IBS.

# Variations
Additional Variations
2
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.bayskitchen.com/collections/sauces 

You will cook this: https://www.bayskitchen.com/blogs/recipe/mixed-vegetable-thai-red-curry-with-brown-rice

Bay’s Kitchen's Best-Selling Low FODMAP Stir-in Sauces are a delicious addition to your meal times. Discover our IBS Friendly and Award-Winning range of convenient, globally-inspired sauces. All Sauces are Certified Gluten Free, Dairy Free and Vegan Approved too.

Main Concept
Script/Description of Scenes
  1. Holding product in clear view and talking direct to camera
  2. Talk about how you've discovered this new brand called Bay's Kitchen and they have a range of products, including all these stire-in sauces.
  3. Talk through the process of how easy it is. You simply stir fry your ingredients and then stir in the sauce and let it do its thing!
  4. Showing product next to a plate with the recipe made up
  5. Taking a bite, looking happy
  6. Point to the FODMAP cert badge on the jar, explaining how this product is Certified low FODMAP
  7. Speak direct to camera, sincere around the benefits - No Bloat, Cramps, Fatigue
  8. Talk about how its a great option for a family where once person has special dietary requirement but means everyone can eat the same delicious meal together
  9. Talk about buying from retail but also subscribing straight for discount
  10. Holding product in clear view and talking direct to camera about how this is a great option for vegans
  11. Point to the relevant badge on the jar, explaining how this product is vegan
  12. Holding product in clear view and talking direct to camera about how this is a great option for dairy-free eaters
  13. Point to the relevant badges on the jar, explaining how this product is dairy-free

Additional information

Only submit ONE file with all 13 scenes in chronological order, raw version only so no editing. 

No captions needed either, we will add these in. 

These 13 scenes will be collated and edited from us to produce 3 separate videos 

Please send photos/videos of your kitchen to rachel@usetwirl.com for review! 

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
The Online Studio
Pronunciation
Social Media
Category
Marketing agency
About

We make engaging, entertaining & positive content for a huge selection of global brands. We create with authentic creators who can bring our brand's products to life, and deliver genuine, fun and trustworthy content. 

Brand Guidelines

Creativity is our inspiration, and we aspire to make the most creative, original content we can at all times. 

Tone of voice

This will vary from brand to brand, so please keep an eye out for TOV guidelines on each individual brief. 

Competitors/similar brands

Creativity is our inspiration, and we aspire to make the most creative, original content we can at all times. 

Details on brand
Name
Bays Kitchen
Social Media
Category
Food/Beverage
About
At Bay’s Kitchen we produce award-winning, Low FODMAP, IBS Friendly, Gluten & Dairy Free Foods, most of which are Vegan too! Watch the below video to find out more about our brand and products from Bay Burdett, Founder of Bay’s Kitchen. Bay’s Kitchen was born from a desire to create a new range of low FODMAP food products to help fellow IBS sufferers find food which is low in FODMAP’s, yet tastes great and is convenient for our fast-paced lives. It is our mission to continue to expand this range of Low FODMAP foods to offer people suffering with digestive issues top quality delicious food that meets their dietary needs and lifestyle.
Brand Guidelines
DO - please film in natural or bright light - Keep it lively and energetic - we want to encourage the audience! - Shoot high-res DON'T - don't sound like you're reading off a script - DO NOT film via TikTok app. MUST use CapCut or similar. - no blurry footage, not being able to see the product or you clearly - don't mispronounce chef names Shooting guidelines: - Kitchen environment, clean and clutter free. - For plating, the website pics of that menu are always good references. Sometimes action shots of the food make it even more appetising – tucking into dips, close ups of spooning into food etc... - White plates look best!
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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The raw edit without text and music overlays
The final (edited) file version
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