Time4Sleep Aspirational
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Time4Sleep (T4S) is an online retailer selling beautiful beds, mattresses, and bedroom furniture at great prices.
We want you to create video content in a before-and-after style to showcase T4S and the specific T4S product you were previously gifted. Our goal is to drive traffic to the T4S website so the content will need to showcase the brand & product in an aspirational setting whilst also including some key messaging to encourage click-throughs to site.
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The product will be a sofa bed: Florence Sofa Bed
Vibe: premium product, tidy/aspirational room setting.
Key brand messages
- Whether it’s time for a refresh or you’ve recently moved into a new home, T4S has 1000’s of options to choose from
- Exclusive ranges, all kinds of styles
- Premium beds without the premium price
- Free delivery on all orders
- 5 Year manufacturer warranty
- 0% finance buy now, pay later
Start with a strong hook (examples below). Then go into main body of video with a focus on inspiring the audience with before/after style content hero'ing the Time4Sleep product. Final "finished" product to be captured in-situ in a well-lit room in your home.
Hook 1: Softer-touch brand-led
The best place to buy your new bed
POV you gave your room an upgrade
What I ordered vs what I got
some more product info + USPs that will be useful for treatments/scripts: https://docs.google.com/document/d/13WGv8YoFxQr2AWA30vh3M3sn4dgtX9HOERwG8whrslk/edit?usp=sharing
Creative treatment/script be received by 15 January
Draft content isn't needed until 23 January
Product to be received by 17 January
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Must Do
Nail your hooks!
Videos should be 45 seconds or less
Mention Time4Sleep within the first 10 seconds
Use text on screen or a voiceover to cover key messaging
Setting must show T4S product in an aspirational setting (as per visual inspo)
Must Not
Hero any other product within the content
Feature anyone who hasn’t given permission to be featured
Use copyrighted music
Hook 2: CTA-driven focusing on convenience messaging
X reasons why you need to shop with Time4Sleep
This is your sign to… [get a sofa bed]
Stop strolling! You need this in your life
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