The NEW Zable
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a set of 4 bold, creative ads to show the audience why they need the Zable app.
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Zable is a credit card app that looks beyond your credit score, and we relaunched it earlier this month!
Our users can link their bank accounts in the new app to boost their chances of approval by up to 35%. The Zable card could help customers build their credit score as long as they make payments on time and stay within their credit limits. And most customers can add their cards to Google Pay or Apple Pay right away. The Zable app has some features that customers love (check out our Trustpilot and App Store reviews) - especially repayments within minutes (most companies make you wait 2-3 days for payments to show).
https://zable.co.uk/
- Start with catchy hook (1-3 seconds)
- Ideally use a variety of locations OR angles with quick transitions
- Keep the video bright, fun, and energetic
- Show the app itself in at least 1 clip
- Add animated subtitle popups, but also please supply a version without subtitles. We also need the video in 1:1, 4:5 and 16:9.
Example script 1 (Any):
For the longest time I wasn’t able to get a credit card and it was really frustrating.
Then I found the Zable app and I was surprised to find they accepted me.
It works by linking your bank account and analysing your spending, not just your credit score.
And it could help you build up your credit if you make your payments on time and stay within your limit.
They’ve got over 600,000 customers in the UK already and have insanely good reviews on Trustpilot.
Download Zable to see if you’re eligible.
Example script 2 (18-34):
Here’s how I got accepted for my first ever credit card
Step 1: Download the Zable app
Step 2: Link your bank account
Zable will see if they can look beyond your credit score to make you an offer for a credit card
Step 3: If you’re eligible, you can finish the application right in the app and if you’re accepted, you can add it to Apple Pay right away
Example script 3 (40+):
If you’re looking for a new credit card but your credit score looks like this [visual of a bad credit score]
Here are three reasons why you need Zable
Number 1: Zable links to your bank account and analyses your spending patterns, not just your credit score
Number 2: It could help you build up your credit if you make your payments on time and stay within your limit
Number 3: They have over 600,000 customers in the UK already and insanely good reviews on Trustpilot
So what are you waiting for?
Download the app and see if you’re eligible
Please do not use these word for word. Use these scripts for inspiration, and of course you can borrow a few lines but the rest is up to you! We are open to bold scripts and new ways to market our products so don't be scared to think outside the box!
We’re looking for four skilled creators that can show our audience why they need Zable.
Zable is straightforward, we’re different from the rest, so we want our creator to be too! We would like you to be energetic but simplistic - no fancy stuff, just real talk and real creativity.
We are looking for:
One 18-34 male
One 18-34 female
One 40+ male
One 40+ female
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Educational Value: Zable focuses on educating its audience about financial concepts, which is important as many people find finance complex and intimidating. They aim to develop content that showcases everyday situations where Zable can be beneficial, such as managing unexpected expenses and improving credit scores.
Relatability: Zable values relatability, sharing stories from real users focusing on how the card helped them achieve their financial goals, like improving their credit score to buy a house.
Transparency and Clear Information: The brand builds content around transparency, customer testimonials, and clear information about their products, which tends to be more successful in engaging customers.
Customer Support: Zable values consumer support, as indicated by the inclusion of consumer support in objectives and key results.
Product & Services and Price & Value: Zable values offering a good product and service at a fair price.
Consumer Understanding: Zable aims to ensure consumers understand their product, which is important considering the risks and benefits of credit for near-prime and sub-prime customers.
Monzo
Wollit
We’re straightforward
We get straight to the point, but we’re not blunt or rude. We keep our sentences as friendly and concise as we can. Our audience doesn’t have time to decipher complicated financial jargon, so we don’t make them. If we need to explain something, we break it down so it’s simple and effortless to understand. We use real-life examples with numbers instead of abstract equations.
Before: To understand more about what options are available to help you, please contact us. We can work together to find an affordable solution best suited to your needs.
After: If you’d like to find out more about your options, <get in touch> and we can have a chat.
We’re approachable
We’re warm, understanding and upbeat. We’re not judgemental about anyone’s financial situation. We avoid words like ‘struggling’ or ‘worried’, because they could make our audience feel negative emotions and reduce the effectiveness of our communications. When we communicate something negative to customers, we emphasise the benefits of improving their situation without judgement. We choose our words carefully to show we empathise with our audience, and we nurture our connection with them. Most importantly, we write like humans, not robots.
Before: We understand that unforeseen circumstances can sometimes impact your ability to make payments. We're here if you need help to get your account back up to date.
After: We know the unexpected can sometimes happen and you can’t make a payment. If you need a hand getting your account back up to date, just <let us know>.
We’re transparent
Trust is really important when it comes to money, so we’re always clear and up front. We never hide behind ambiguity or conceal information from people. We use simple language to explain complex financial concepts, which empowers our audience to make their own well-informed financial decisions.
Before: Continuing to miss payments is damaging.
After: If you carry on missing payments, it might damage your credit score. This could make it harder for you to get credit in the future.
Monzo
Wollit
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