Fussy - What's hiding in your bathroom cabinet?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A testimonial & Product Demo about Fussy Natural Deodorant. What's sppokier than abundance of plastic in your bathroom?
We've just launched our new Limited Edition Halloween collab case with 'facesorfaces' and limited edition Voodoo Plum Scent.
looking for high energy, fun, creative people! we will need someone who is happy to be a bit performative.
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Dedoroant case for life and refill
"Fussy are launching a Halloween Limited Edition case collab with @facesorfaces street artist and bringing back their Voodoo Plum scent. But what’s even scarier is the amount of single use plastic hiding in your bathroom cabinet. We want you to make a video to highlight that single use plastic and/or the ingredients in your antiperspirant are scary.
We want you to create 2x Alternate Opening videos talking about the new launch.
(please note, unlike typical hook variations these are more variations to the opening of the video, and may be more than 3 secs long)
Hook 1: ""Single Use Plastic Is Scary... fussy are facing up to single-use plastic this Halloween with their limited edition case designed by street artist facesorfaces. They've resurrected their customer favourite Voodoo Plum and i'm obsessed!"
Opening your bathroom cupboard full of plastic products with the headline, 'single use plastic is scary'. Take Fussy from the cupboard then go into the new limited edition Halloween case, new scent, Voodoo Plum, which smells amazing.
the opening hook should be really grabby with opening a bathroom cupboard full of single use plastic and it being a bit spooky, maybe you do a horror scream, then take your fussy and leads with "fussy are facing up to single-use plastic this Halloween with their limited edition case designed by street artist facesorfaces. They've resurrected their customer favourite Voodoo Plum and i'm obsessed!"
It's great to compare mainstream aerosols to Fussy, doesn't contain single use plastic and it's refillable, meaning you don't damage the environment. Make the comparison on the amount of Single Use plastic that is created.
BODY:
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every month
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content"
The link to the street artist we've partnered with is linked:
https://www.instagram.com/facesorfaces/
can we get these in 9x16, 1x1, and 4x5 please
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Hook 2: ""Do you know the scary ingredients in your aerosol?""
Opening your bathroom cupboard full of plastic products with the headline, 'do you know the scary ingredients in your antiperspirant?' Take fussy from the cupboard then go into the new limited edition Halloween case, new scent, Voodoo Plum, which smells amazing.
Then discuss Fussy's key messaging. It's great to compare mainstream aerosols to Fussy, which is all natural and doesn't contain aluminium or any nasties.
(please note, unlike typical hook variations these are more variations to the opening of the video, and may be more than 3 secs long)
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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