3 reasons why Gen Z are switching to Homebox (UGC 5, Homebox)
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Project Summary
The Brief
The main message of the video is to tell people about 3 reasons why Gen Z are switching to Homebox. We use very popular format ‘3 reasons why’
Extended brief version: https://billingbetter.notion.site/Brief-for-ugs-5-45083fbd957c4e09b3d127ca2c5150d1?pvs=4
TIP: Let us know if you have a microphone to make this seem like a mock podcast, not a dealbreaker if you don't
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At Homebox, our messaging revolves around making the complex simple, instilling confidence through clarity, and empowering individuals in their financial journey. We're not just about consolidating household bills and personalised packages; we're about simplifying home finances. With hassle free home set up, visible bills and the security of an FCA-regulated service, our message is one of simplicity, empowerment, and a fresh perspective on managing your household bills.
All info in the brief: https://billingbetter.notion.site/Brief-for-ugs-5-45083fbd957c4e09b3d127ca2c5150d1?pvs=4
Script direction
Present in front of camera speaking to the lens, as you can see on the ref.
Be dynamic, natural as in real live.
Hook 1
3 reasons why Gen Z are switching to Homebox
Script copy
- They skip the stress of dealing with suppliers. Homebox sets up your utility accounts while you sit back and relax.
- They pay all their bills at once. Homebox bundles your bills into one neat monthly payment so you can set it and forget it.
- They avoid housemate drama. No awkward chats necessary. With Homebox, every housemate is individually responsible for their share.
CTA: Take the hassle out of your home bills today. Sign up to Homebox
Please feel free to make the ending more natural, also if you have any ideas or Qs please write to us.
Please film in VERTICAL using your smartphone or another high-quality camera in selfie mode
Make sure you can be heard clearly and there is no major background noise in your recording.
Make sure you are lit well by using a window as a light or studio lights you may already own such as a ring light.
Please ensure you are filming at the highest quality such as 4K - Watch this video if you are an iPhone user and unsure.
TURN OFF HDR- iPhone 12 and above have HDR video turned on by default. This setting should be TURNED OFF before filming. See how to do this here.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app.
- MUST use back camera and edit via CapCut or similar.
Hook 2
3 reasons why Gen Z manages bills better than Boomers
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Homebox is a rapidly growing FinTech company based in London. We're all about Simplifying Home Finances. Our core product is a bill bundling service. When you move we will set up all of your bills for you and then manage them on an ongoing basis. This is especially useful for not having to chase your housemates for payment and saves a lot of time/ stress.
Homebox's USP and Benefit Key Messaging At Homebox, our messaging revolves around making the complex simple, instilling confidence through clarity, and empowering individuals in their financial journey. We're not just about consolidating household bills and personalised packages; we're about simplifying home finances. With hassle free home set up, visible bills and the security of an FCA-regulated service, our message is one of simplicity, empowerment, and a fresh perspective on managing your household bills.
Homebox benefits:
- Bill Bundling (All household bills consolidated into one monthly bill)
- Hassle-free home setup
- Customisable bill packages
- Each tenant is responsible for their portion of the bill, which they each pay individually (no impact on your credit score if someone doesn’t pay, no chasing housemates for their share of the bills)
- Bill Visibility (All tenants have visibility to their bills and statements)
- Time-saving
- Stress free life
- Adulthood is easier now
Homebox
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We have a big focus on making things simple. So please simple and straightforward language. Casual terms are fine.
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