Signature Programme
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective:
Create a compelling and engaging TikTok video to promote our Signature Programme and encourage viewers to download our app and sign up for our premium monthly membership, priced at £149 per month. The video should feel native to the TikTok platform, avoiding the typical ad vibe while showcasing the unique selling points (USPs) of our programme.
Video Length:
30 seconds to 1 minute
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Create a script/storyboard that's natural and authentic to you! Please use the following key messaging and pick what resonates with you. Must share ahead of filming.
Hook options
- if you go to the gym you need to join the SW7 signature programme
- Why I joined the SW7 signature programme
- POV: you started training like an athlete with SW7 Academy
- The most trusted fitness app
- how SW7s signature programme changed my life
hook visuals
- Creator to decide
Visuals to include:
- workout shots
- mix of talking to camera & VO
- Using the app (app is free to download - creator to download app to use for these shots)
Additional USPs to include
- founded by athletes
- helps people train like athletes (consistency, dedication, focus, mindset)
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Key Points to Highlight:
- Tailored Strength and Conditioning: Showcase the bespoke strength and conditioning programme designed specifically for individual goals, highlighting personalisation and effectiveness.
- Personalised Nutrition Plan: Feature the customised nutrition plan, emphasising how it caters to specific dietary needs, including allergies and intolerances.
- Exclusive Monthly Group Calls: Highlight the monthly group calls with Sam Warburton and special guests, showing clips of engaging and motivational conversations.
- Community Engagement: Show snippets of monthly member meet-ups at the SW7 Academy HQ, emphasising the sense of community and support.
- Weekly Coach Check-ins: Illustrate the dedicated weekly check-ins with an SW7 Academy coach, showcasing personalised guidance and feedback.
- Private Members Group: Mention the exclusive private members group for discussing all things health and fitness, fostering a supportive community.
- In-app Support and Messaging: Demonstrate the real-time support and private messaging through the app, ensuring continuous assistance.
- Exclusive Discounts: Highlight the access to SW7 Academy partner discounts, adding extra value to the membership.
Call to Action:
- Encourage viewers to download the app.
- Highlight the premium membership value at £149 per month.
- Use text overlays and a clear voiceover to reinforce the call to action.
Tone and Style:
- Inspirational and engaging.
- Use popular TikTok trends, transitions, and effects to keep the video appealing.
- Incorporate upbeat background music that aligns with the premium and motivational tone of the programme.
- Ensure the content feels organic and relatable, rather than a traditional advertisement.
Additional Notes:
Include clips of athletes training, engaging with the app, and experiencing the benefits of the programme.
Feature testimonials or quick quotes from satisfied members if possible.
Ensure branding elements are subtly integrated without overpowering the video.
Our signature programme is for all ages and abilities. It's a completely bespoke services that allows people to reach and exceed their fitness goals - whatever they may be!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Mobile fitness app built by professional athlete, Sam Warburton. Train online standard programme built for all ages, genders, abilities.
Signature programme built specifically for athletes.
Other programmes that form part of our standard monthly membership (£24.99 a month) include:
Fat loss
Pre-season
Muscle Gain
Mass
Strength & conditioning
Female Athlete
Over 30's
+ more
Nutritional info can also be found in the app along with Tips & Tricks & access to personal coaches
Nike training club, Evolve you, Strava, train heroic, rewire fitness
friendly, approachable, knowledgeable
Nike training club, Evolve you, Strava, train heroic, rewire fitness
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