Motion app demo
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking to gain some content for our new TikTok channel. The ideal format will be either of the following:
- Using the app as a green screen + yourself in the foreground talking about Motion (inspiration 1+2)
- Showing the app via filming with an additional phone- this could allow for you to film walking, finishing and syncing a workout etc. (inspiration 3)
.svg)
.svg)
Motion makes fitness fun!
When you level up by hitting your fitness goals, you also grow your avatar.
Your avatar is a virtual representation of your progress. It gets happier the more you move. By moving and hitting your goals, you can earn goodies for it, including shakes and a pet tortoise.
Movement can be anything from walking, to running, to…ballet dancing! As long as you’re moving, you’ll level up. Each week we push you slightly further, helping you get fitter in a fun and manageable way.
We gather your movement data by linking directly to fitness apps on your phone and / or your smart watch. We then turn this data into activity points - this is a measure of how you're progressing.
We’re looking to target mainly a female audience, 25 years and older. They may already be active, and they wear apple watches to track this data. Right now they’re probably using the Apple Fitness app to do this, but they’ll fall in love with Motion as soon as they see it!
As a creator, we would love for you to demo Motion however you see fit, but here are some ideas to get started:
Talk about Motion whilst on a walk
Show a screenshare of Motion and your avatar
Show your avatar levelling up / evolving
In terms of hooks we feel as though you may have some good input on this. Our main messaging is to help people get motivation, accountability and make fitness progress fun. Here are some suggestions which may work:
- Finally, an app which makes staying on track way more fun!
- This app gave me my own fitness avatar!
- This app actually tells me how much activity I need to be doing each week
- Do you remember tamagotchi? This new fitness game is bringing them back!
- The CTA should be instructing people to join the waitlist to receive early access:
Try to add scarcity and urgency to this part e.g
- Join the waitlist now to be in the next cohort of users to gain access!
- There's limited spaces left of the waitlist, join now to guarantee your access!
Motion download link - open on phone
https://join.motion-app.com/creator Your access code: GEORGE
Do not share access code with followers, they will get access from waitlist
.svg)
Motion makes fitness progress fun. Level up by hitting your personalised weekly activity and fitness goals. We sync and then analyse your fitness data to set smart weekly fitness goals. Hit your targets and you’ll start levelling up your avatar!
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.