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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
How long will a bag of our food last?
Brand
ROCKETO
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Our food is available in 1KG and 3KG bags, but once you add equal amounts of water to rehydrate the food, you get double the amount.

Let’s take a look at how long a bag will last based on the size of your dog and their activity levels.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

ROCKETO is a dog food brand who gently air-dry organic and ethically-sourced ingredients to deliver your dogs complete nutritional needs in a way most convenient for you.

We use organic ingredients in our nutrient-packed, 100% natural recipes with no artificial vitamins or minerals.

We’re 100% cupboard safe so there’s no need to fill your fridge & freezer with raw ingredients or home cooked meals – our air-drying process keeps the goodness in and the germs out.

Our food is optimised for gut-health by using human-grade meat, being totally grain-free and being lower in carbs for a proper dog’s dinner every time.

Main Concept
Script/Description of Scenes

HOOK: 

How to make your dog food go further!

SCRIPT:

  • Every dog is different depending on their breed, weight and activity levels.
  • So the amount of food your dog needs will vary depending on this.
  • We have a super helpful feeding chart on our website where you can see how long a bag of food will last for your dog [INCLUDE SCREEN RECORDING OF FEEDING CHART: https://gorocketo.com/feeding-chart/] 
  • “So for example, if we input [DOG’S NAME]’s details, we can see that they’ll need X amount of food per day meaning a bag will last X amount of days.
  • Our food takes just a couple of minutes to make so it couldn’t be any easier for you! Once you add equal amounts of water, the food doubles up for the perfect portion size.
  • If you want your dog to happy spin and wag their tail even more, you could actually heat the food up in the microwave for a few seconds to make it irresistible for the fussiest eaters.
  • You can even prepare our food in advance.
  • If you’re just looking to give your dog’s existing diet a nutritional boost, you could even just use ROCKETO as a topper to make your bag last that bit longer…
  • The best thing is, you can subscribe from here so you know the food you need will arrive on your doorstep exactly when you need it. 

CTA:

If you set up your subscription today, you will get 10% off your first order which is automatically applied at the checkout!

---- for visual guide please refer to the inspo links!

Additional information
  • Light & bright home
  • Clean/well groomed dog
  • We're a premium dog food brand so aspirational homes are preferred

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
ROCKETO
Pronunciation
Rock - et - oh
Social Media
Category
Pets
About

EVERYTHING YOUR DOG'S DIET IS MISSING.

Gently air-dried, organic and ethically-sourced ingredients deliver your dogs complete nutritional needs in a way most convenient for you.

ORGANIC INGREDIENTS - No artificial vitamins or minerals required in our nutrient-packed, 100% natural recipes.

100% CUPBOARD SAFE - No need to fill your freezer – air-drying keeps the goodness in and the germs out.

OPTIMISED FOR GUT HEALTH - Human-grade meat, grain-free and lower in carbs for a proper dog’s dinner every time.

All the benefits of raw, made easy for you.

FOOD - Free from grains, legumes and additives.

TREATS - Packed with benefits, not carbs.

SUPPLEMENTS - A natural boost for digestion and immunity.

Why organic?

THE HIGHEST DENSITY OF NUTRIENTS WITHOUT THE NEED FOR ANYTHING SYNTHETIC.

Organic ingredients means no pesticides or harmful chemicals ending up in your dogs food, or harming the environment along the way.  Organic farms are kinder for the environment and their produce help our dogs thrive.

Why air-dried?

THIS GENTLE PROCESS NATURALLY LOCKS IN THE NUTRIENTS FOR ALL THE BENEFITS OF RAW

We don’t believe in baking the goodness out of our ingredients. Air-drying at a much lower temperature ensures we retain all the vitamins, whilst you maintain the convenience of storing your dog’s food in the cupboard.

Why grain and legume-free?

POTATOES, RICE AND LEGUMES… HEALTHY FOR US, BUT NOT FOR YOUR DOG

Nearly all kibbles [and even some leading ‘home-cooked’ brands] contain too much carbohydrates for your dog. Mix this with heavily processed meat and you have a product that’s only fit for profit – not for your dog’s health. That’s why we only ever mix the best meat and fish with species-appropriate organic vegetables. Ingredients you can trust for results you can see. 

SUSTAINABLE FARMING

Organic farms have less emissions, better soil quality and don’t pollute waterways. The perfect no-toxic environment for bees and insects to thrive.

LESS WEIGHT & SHIP SHAPE

Our food weighs 3x less than your usual food and our bags can be packed really tightly to save carbon whilst transported. Plus there’s no extra energy consumption to keep it frozen.

OUR PACKING ISN'T RUBBISH

Forget non-recyclable single use plastics. Our packs are made from recycled materials and are 100% recyclable at home.

  • Highly bio-available nutrients
  • More nutrient-dense and no nasty chemicals
  • Nutrition your dog can actually absorb as nature intended
  • No unnecessary fillers means easily digestible and smaller poos
  • Ensures optimal weight and a long, healthy life
  • Treats that support (rather than compromise) your dog's diet
  • ROCKETO always in capitals
Brand Guidelines
  • Butternut Box
  • Different Dog
Tone of voice
  • Innovative
  • Personal
  • Casual
  • Humorous (where relevant)
Competitors/similar brands
  • Butternut Box
  • Different Dog
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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