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Project Summary

Project Name
Pack with me - travel trio unboxing
Brand
Ellipsis Brands
Brand
Q+A
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

A piece of video content packing a suitcase to go on holiday, with the focus on unboxing the travel trio kit to pack too.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Travel Trio Bodycare Gift Set

There’s no need to compromise on your bodycare routine when travelling with this three-step regime to hydrate, smooth and soften! Our Travel Trio Gift Set contains a Hyaluronic Acid Body Wash, AHA Exfoliator Body Scrub, and Ceramide Body Lotion, all in exclusive hand-luggage friendly 50ml sizes.

https://www.qandaskin.com/products/travel-trio-bodycare-gift-set?pos=1&sid=fb2dd2e09&_ss=r&variant=40532671168601 

Main Concept
Script/Description of Scenes

Video requirements –

• Brand name is pronounced ‘Q and A’

• Film in bright, natural lighting

• Film in a home setting, i.e bedroom or other clean space

• Shoot in high resolution for enhanced video quality.

• Film on camera app (on mobile device).

• Must be filmed using a tripod to ensure clips are still and focused and both hands are available to be used in content. 

• Please ensure fingers and hands look clean/neat. 

• When packing other skincare in the video, please only pack the Q+A skincare products sent to you. 

• Film in similar style as inspiration videos, fast paced and snappy clips. 

Key messaging – 

  • There’s no need to compromise on your bodycare routine when travelling.
  • Three-step regime to hydrate, smooth and soften skin. 
  • Hand-luggage friendly 50ml sizes.
  • Contains Hyaluronic Acid Body Wash, AHA Exfoliator Body Scrub and Ceramide Body Lotion.
  • Suitable for all skin types.

Story board 

Scene 1 – With an angle similar to shown in inspiration videos -  Lay suitcase out in clear space in room, unzip, lay it out open. 

Scene 2 – Start to fill with spring/summer clothes, such as dresses, shorts, playsuit, skirts, tops, bikini ect. In either way of the stop motion styles show in the inspiration videos. Please avoid using clothes such as jumpers, leather trousers, hoodies and other heavy weight clothing that doesn’t fit the summer theme. Don’t worry about using packing cubes. 

Scene 3 – Pack a couple of pairs of shoes such as slides, sandals, trainers. 

Scene 4 – Using a Cosmetic bag, pack the Q+A Skincare products sent out to you, in the same style as packing the other items. If you have a cubed or clear make up bag that lays down this will be preferred. Zip this bag up and place it in the suitcase. 

Scene 5 – Slow the pace of these clips down slightly to create more of an emphasis on these products. Hold the Travel Trio Body care Gift Set in front of the camera, gently move it from side to side. Then begin to unbox the gift set, opening the top of the box and pulling the products out one at a time, so they come out with ease, front of pack facing the camera. 

Scene 6 – As you pull each product out of the box in turn, then hold them up to the camera, without the giftbox in the background, turn them from side to side slightly, then include a small swatch of the product on the back of your hand, or directly coming out of the tube (as seen in reference video 3). 

Scene 7 – Pack these 3 products in a cosmetic bag, then add a couple of other hygiene products such as toothbrush, flannel ect. 

Scene 8 – Add a few remaining things to the suitcase suitable to take on a summer holiday such as a book, hair styling tools ect. 

Scene 9 – Secure the suitcase with the straps provided in a suitcase. Close the case, zip it up and pull the case off screen.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Ellipsis Brands
Pronunciation
Q and A
Social Media
Category
Beauty/Cosmetics
About

Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.

Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.

Brand Guidelines
Tone of voice

In a friendly tone of voice, but delivering educational content to our audience. 

Competitors/similar brands
Details on brand
Name
Q+A
Social Media
Category
Beauty/Cosmetics
About
Q+A | 98% Natural | Ingredient-Led On a mission to demystify skincare πŸ§–β€β™€οΈ Natural and ingredient-led formulas, made in the UK πŸ‡¬πŸ‡§ @hollandandbarrett @sainsburys @sephorauk @tescofood We're Q+A, a natural, affordable and ingredient-led skincare brand on a mission to demystify skincare. If you're wondering, it's pronounced 'Q and A' - we're here to answer your skincare questions! Accessibility is at the heart of what we do here. From our on-pack Skin Type Checklist to our purse-friendly prices, we want to make sure everyone can discover the perfect products for their skin type with ease! We launched in 2019 with one goal in mind, to take the stress out of your skincare regime, and we'd say we've done just that. Don't just take our word for it, fast forward to 2023 and a Q+A product is sold every 15 seconds and can be found in 8000 stores across the globe.
Brand Guidelines
Video Requirements: Brand name is pronounced β€˜Q and A’ Film in bright, natural lighting Film in a home setting, ie bathroom, bedroom or other clean space. Shoot in high resolution for enhanced video quality Film on camera app (on mobile device) Video must clearly show application to face Script can be adapted to suit tone of voice of creator, as long as key messaging is covered.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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Submitted on:
July 18, 2024
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