Milk Round
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
This video is designed to convey the convenience and joy of having fresh British milk delivered to your doorstep by 7 am in reusable and refillable glass bottles.
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At Milk & More, we are committed to making sustainable living accessible to all. Our mission is straightforward: curate the highest quality products and brands and deliver them to our customers in the most environmentally friendly manner.
We are not your average online grocery store; we are the largest online milk and grocery doorstep delivery service in the country. With a dedicated team of nearly 1,000 milkmen and milkwomen, we ensure that our customers receive the freshest milk, delivering almost 80 million one-pint glass bottles annually.
But our offerings extend beyond milk. We provide a carefully selected range of nearly 400 fresh groceries, weekly essentials, and top-quality refillable products, all delivered to our customers' doorsteps up to three times a week.
Our community of customers receives nearly 1 million deliveries each week, with a significant portion fulfilled by our fleet of electric vehicles, one of the country's largest. At Milk & More, we're your early morning dream team, delivering to your doorstep by 7 am, with no need to wait in, and enjoy free delivery with no minimum order. For added peace of mind or those last-minute moments, you can change or make an order up to 9 pm the night before.
Hook:
Show a person waking up, going to switch on the kettle, opening the fridge, and finding no milk - visually frustrated. Suddenly, they remember they started a subscription with Milk & More.
The person opens the door in pajamas and slippers to find their milk order on their doorstep.
Text: "Fresh British Milk delivered to your doorstep by 7 am.
Show the person pouring milk into their coffee, then cereal.
The person opens the door again and leaves the empty milk bottle outside.
Text: "In refillable glass bottles."
Closing scene: A happy face.
Text: Long live the milk-round.
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Please record a voice over for the duration of the video.
Key Points - don't have to include all, please choose those relevant to video
- Milk&More is on a mission to protect the legacy and tradition of the milkround
- Fresh British Milk delivered to your door by 7am - no need to wait in
- Free delivery with no minimum order
- Can set up recurring order - so you never run out
- Empties collected from doorstep - like magic!
- Glass bottle is used on average 28 times
- Dedicated team of 1000 milkman and women
- For added peace of mind or last minute needs - you can change or make an order up to 9pm the night before
- Simple change with a huge impact
PLEASE CHECK WE DELIVER TO YOU via our website. Please ensure that the video creator has access to a nice doorway, a nice fridge, and a clean kitchen. Once confirmed we will send you a voucher to place your order.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
SHOPPING LIST:
Milk or Alternative Milk in GLASS x4
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At Milk & More, we are passionate about encouraging people to eat well and live sustainably. Our mission is to deliver a positive impact on local communities, the environment and ultimately you.
At the heart of our business is our iconic milk and alternatives delivered in glass bottles. We deliver nearly 80 million 1-pint glass bottles each year, each re-used 28 times. But we know our customers want more than just milk and that is why we also offer a highly curated range of products that meet the diverse needs of our audience.
We have a team of over 1000 milkman and women, who complete their rounds up and down the country whilst we sleep to ensuring our customers have a truly fresh start to their day.
Deeply rooted as a British icon, we celebrate and leverage our milkman heritage to drive the transition to a reusable future and become the Home of Refill. We are able to lead this movement because our delivery model makes it as convenient as possible for our customers to join the Refill Revolution by simply leaving all their empties outside when finished.
But our commitment to a sustainable future does not stop there, we also seek to minimise delivery emissions through the use of our electric fleet, all charged by renewable energy.
Milk&More
Competitors: Modern Milkman and Abel&Cole
As a brand, we are easy-going, polite (but not formal), wholesome, helpful, empathetic, and positive with a subtle twist of humor. We are not preachy, cocky, or confrontational.
Competitors: Modern Milkman and Abel&Cole
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