Pooch & Mutt's New High Strength Joint Pills (Larger breeds)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Our brand new product is designed to provide relief and support for senior dogs with joint problems, those recovering from injuries, and active dogs looking for prevention.
We want you to create a bold, fun, and educational video that highlights the effectiveness of our joint pills. We want to build trust with dog owners who may be struggling with joint issues in their furry companions, showcasing how our product can improve their dogs' mobility and overall quality of life.
If you have used our original joint pill product for your dog, we'd love to hear from you! Please highlight this in your application.
Please also attach an image of your (larger breed) dog.
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Active High Strength Ingredients:
Glucosamine: 334mg
Chondroitin Sulphate: 150mg
Methyl sulphonyl methane: 100mg
Hyaluronic Acid: 10mg
Vitamin C: 10mg
Collagen (type 1): 200mg
Glucosamine and Chondroitin - Best-known nutraceutical combination for joint health
Collagen - Helps to repair joint cartilage
Hyaluronic Acid - Naturally lubricates joints and aids in shock absorption
MSM (Methylsulphonylmethane) - An anti-inflammatory that offers relief for joint pain
Vitamin C - Contains antioxidant properties to help reduce joint pain
They now also come in 2 sizes - Small Joint Pills for regular sized pooches, and Large Joint Pills for those bigger breeds, meaning all dogs can have a bite of the joint health action. (This video will feature the large pills)
Target Audience:
Senior dogs with arthritic conditions or joint problems
Dogs recovering from injuries or surgery
Active dogs in need of joint support for prevention
This is a relatively loose brief, please make it authentic to your style of editing. Please share script/storyboard ahead of filming.
Option 1 Transformation:
• Start with a "before" clip showing a dog's stiffness or reluctance to move, then transition to the "after" showing them happily active after taking Pooch & Mutt's Joint Pills.
• Share a personal story about your dog's joint issues and how our product has made a difference after a month of use.
Option 2 General Preventative Advice:
Hook Ideas:
Did you know that all dogs aged 12 weeks and over can benefit from taking joint pills?
Do you have an very active dog and worry about their joint health?
Is your high-energy dog outrunning their joint health?
Is your dog's breed prone to joint issues?
BODY:
For both options:
• Add captions highlighting the active ingredients' benefits in an engaging manner.
• Feature a brief testimonial emphasising the product's effectiveness and owners peace of mind.
• Showcase your dog enthusiastically consuming the joint pills,
• Encourage viewers to take action with a compelling call to action
If you have used our original joint pill product for your dog, we'd love to hear from you! Please highlight this in your application.
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog the creator has and we need to ensure that none of the dogs have a bark collar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
Video editing requirements:
• Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
• Showcase a happy excited dog with a lot of movement and energy where possible.
• Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
• Voiceover/Text to speech to be very enthusiastic.
• Please film in natural light and in high-res and no blurry footage.
• Add engaging captions to your video and remember to submit the version without!
• Keep it lively and energetic - we want to encourage the audience!
• Please don't sound like you're reading off a script.
• When writing the brand name in captions use 'Pooch & Mutt'.
• Share your storyboard with Rachel prior to filming
• Please ensure music used in videos are cleared for commercial use
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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