ASMR Daily UV First Impressions
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
ASMR style unboxing of Daily UV Invisible from the point of view of someone who’s seen it going viral on TikTok and decided to give it a try.
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HOOK: Please start with a simple but effective hook, along the lines of: "ASMR unboxing: Daily UV Invisible edition", "unboxing Daily UV Invisible, ASMR style", or "Garnier Daily UV review"
Overall, the concept is educational but the tone should feel very conversational. It should not come off as sales-y so please avoid taking lines directly from the website or product comms below and saying them word for word; ad-lib and bring in your own flare! For example: "Up to 24 hours of Hydration" should be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising".
PART ONE: ASMR
PART TWO: First Impressions
After unboxing (ASMR style), the person then goes into describing their past experience and struggles with finding SPF that work well with their skin. Some jumping off points: This person has struggled with buying SPF before: they all leave a white cast or just don’t blend well. They’re hoping this is the one. Then we see their first application. The important thing here is to leave an “open ending. We don’t want it to come across as a fully sponsored breakdown of product qualities, but someone’s real first impressions. They’re instantly surprised with how the product blends well and doesn’t leave a white cast.
NOTE: Please no whispering. The ASMR comes from the unboxing sound effects alone. V.O during the rest of the video is regular voice, talking about honest first impressions of the product (must mention it leaves no white cast).
some other key products benefits to consider below:
- Vit C meets high UV protection
- 24 hours of hydration
- No greasiness
- No stickiness
- perfect daily SPF
- No white cast
- Invisible and lightweight formula
Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... We'd like to keep this open ended to potentially return for a follow up in the future so an ending that allows for this smoothly is best!
Please do not wear any branded clothing and avoid excessive jewellery.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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