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Project Summary

Project Name
soulwear by mey - die perfekten Looks für deinen Alltag
Brand
mey
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Das Video wird als bezahlte Werbeanzeige auf Facebook/Instagram eingesetzt. Wir möchten mithilfe von UGC unsere neue Frühjar/Sommer 2024 Kollektion präsentieren und zugleich die vielseitigen Einsatzmöglichkeiten unserer Produkte hervorheben. Wir möchten zeigen, dass soulwear Looks ein perfekter Begleiter für den ganzen Tag sind. Es sollen verschiedene Styling Möglichkeiten inszeniert werden.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.mey.com/de/marke/soulwear   

soulwear by mey bietet nicht nur Looks für die Yoga-Session, das Gym-Workout oder einen coolen sportlichen Streetstyle, sondern auch für gemütliche Stunden zu Hause oder einen bequemen Office-Look. 

Instagram: https://www.instagram.com/soulwearbymey/ 

Main Concept
Script/Description of Scenes

Einstieg: Wenn du extra bequeme und nachhaltige Styles liebst und gerne den ganzen Tag sportliche und komfortable Looks trägst, musst du soulwear by mey unbedingt kennenlernen. soulwear vereint komfortable und sportliche Mode mit einem eleganten Look. So lassen sich sportliche Outfits genauso gut zusammenstellen wie officetaugliche, elegante Styles. Das Beste: Alle Teile passen zueinander und können so nach Lust und Laune miteinander kombiniert werden.

Hauptteil: Bitte mindestens drei verschiedene soulwear Looks zeigen. Beispiele: Einen sportlichen Style für das nächste Workout, einen Style für die nächste Yoga-Session, einen bequemen Style für zu Hause, einen Street-Style für ein Coffee-Date mit Freunden, einen Look für einen Office-Tag uvm. Je mehr verschiedene Looks, desto besser. 

Bitte dabei die Eigenschaften der Produkte hervorheben:

  • Extra weicher Griff 
  • Unvergleichlich bequem
  • Fließendes Material
  • Nachhaltig (Einsatz ressourcenschonender Materialien wie Bio-Baumwolle & recyceltes Polyamid)
  • Faire Produktion

Abschluss: Diese Styles müsst ihr unbedingt selbst probiert haben. Sie fühlen sich einfach unglaublich toll an. Jetzt entdecken. 

Die Locations für die verschiedenen Looks können wechseln (Outdoor & Indoor), müssen es aber nicht (siehe Beispiel-Links). Bitte auf einen ruhigen und ordentlichen Hintergrund und schönes, natürliches Licht achten. Eigene Styling-Produkte dürfen genutzt werden, es dürfen keine anderen Marken sichtbar sein.

Additional information

Dem Paket liegt ein Rücksendeschein bei. Die verschiedenen Teile aus der soulwear Kollektion sollen bitte nach der Content Produktion an uns zurückgeschickt werden. Es dürfen für die Produktion natürlich Etiketten usw. entfernt werden.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
mey
Pronunciation
may
Social Media
Category
About

We produce high-quality underwear, ethically made in Europe. Since 1928.  We continue to produce a large portion of our products in our factories in Germany, Portugal and Hungary.

Brand Guidelines

Intimissimi, Hunkemöller, Calida, Erlich Textil, Speidl, Marie Jo, Triumph 

Tone of voice

Modern, sympathetic, cool

Competitors/similar brands

Intimissimi, Hunkemöller, Calida, Erlich Textil, Speidl, Marie Jo, Triumph 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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