Better & Cheaper
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a fast cut unboxing style video of the HOLY Energy® Starter Set for paid ads.
Video should communicate the benefits of HOLY (education) and highlight the discount we have on the HOLY starter packs. (full scripts provided below)
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- HOLY Energy® is your tasty and healthier alternative to conventional energy drinks - without sugar, without taurine and without artificial flavourings.
- HOLY Energy® offers you a fruity, intense flavour paired with a long-lasting energy boost thanks to NewCaff® and many other functional ingredients. And with less than 20 calories per serving.
- The starter set contains 7 fruity, delicious flavours + a free shaker
- For more product info check out our slide deck: https://www.canva.com/design/DAF65Uve9VI/672PWyECoE2DL_eGl3-v0Q/edit
✅ All angles must include: "Use code HOLY to save £5” as a caption for the first 2-3s of the video.
✅ You're encouraged to take creative liberty while sticking to the key points / theme of the script.
Inspo: https://www.instagram.com/p/C2c4D_og6oT/#advertiser
Hook 1: Energy drinks are extremely expensive and unhealthy!
Set: Pixelated Red Bull &/or Monster can
Education:
But only a few people in the UK know HOLY Energy.
(text overlay: HOLY Energy®
Set: Zoom on filled shaker, next to Energy starter set)
HOLY is the cheaper and healthier alternative
(Split screen:
Left: Pixelated monster can
Right: HOLY Energy Shaker
Show text overlay
(Monster)
1,50£
sugar
Artificial ingredients
(HOLY)
0,80p
0 sugar
Natural ingredients
With no sugar or artificial ingredients - HOLY tastes super fruity and delicious!
(text overlay: Drink HOLY!)
Don’t believe me? HOLY already has more than 250,000 satisfied customers.
(Show ratings from reviews. io.)
https://www.reviews.io/company-reviews/store/holy
CTA:
Try all 7 flavours in the starter set now - and get a £5 discount with code HOLY!
(text overlay: Get £5 off with code ‘HOLY’)
- Duration:30 - 45 Seconds
- Aspect Ratio: 9:16 // 1:1
- Show product in use: i.e. how you mix a HOLY (powder in the shaker, add water + ice cubes, shake & drink)
- Clearly visible captions that fit within META borders. Here is an example of best practice: https://www.instagram.com/p/C1ms33sgMQy/#advertiser
- HOLY must be in CAPS ‼️
- Non-copyrighted music (catchy and upbeat) Available here: https://artlist.io/royalty-free-music
- Ensure you remove the sachets from the box to present the branding / characters on the sachets‼️
- Feel free to use reviews (https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo )
- Use both Starred reviews & DM screenshots
- Please submit files as follows:
- Final edit (music & subtitles)
- Raw (no music or subtitles)
- Each video should end with a fade out to (at least) 2s black screen
- Get creative: add your own spin to the angles. Whether that is scripting adjustments or creative shots.
- Pixelate any other drinks you show
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We're here to revolutionise the soft drink industry!
HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance
Sneak are our main competitors in the UK
Casual, funny, high energy
Sneak are our main competitors in the UK
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