UGC new copy tests - Alysha
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Project Summary
The Brief
In the US, Alysha Ultimate Travel Hack for solo travel has been our top performer. We know the format of the original brief worked well including image pop up, and we have adapted for multi hook test.
We also know negative hooks are performing well across accounts (inc US) so have included a negative hook variant.
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Good lighting and set up, like previous TR video please. See below for script.
Captions: Large 1-3 words at a time fast moving.
Part 1 (3x hooks, all to continue to part 2)
Variant 1 (control):
To be spoken: "I’ve discovered the ultimate travel hack for travelling solo. TourRadar’s organized adventures take the stress out of planning solo adventures."
**Headline Caption at the top of creative to be stickied for this first line: Ultimate track hack: TourRadar’s organized adventures.
Variant 2:
Script: "You can’t solo travel without feeling lonely!"
Video: Video to do a shake transformation as it cuts to next line (MIA from Vertigo Growth team has example of this, just can't share it on Twirl brief)
Script: "I always thought solo travel meant endless solo dinners and scrolling through hours of reviews to plan my next move, then I discovered the ultimate travel hack for travelling solo. TourRadar’s organized adventures."
**Headline Caption at the top of creative to be stickied for this first line: ❌ You can’t solo travel without feeling lonely ❌
Variant 3:
Script: "TourRadar don’t gatekeep the best adventures, you can choose from over 50,000 destination adventures, from household names to hidden gems."
**Headline Caption at the top of creative to be stickied for this first line: ❌ TourRadar don’t gatekeep the best adventures ❌
Part 2:
Photo ‘kayak‘ then photo ‘waterfall’ to pop up during the next line centre screen.
To be spoken: "My 2023 trip to Vietnam was nothing short of amazing. From kayaking with new friends to trekking to a secret waterfall in PuLoung national park experiences I never thought I could do."
Part 3:
To be spoken: "every detail was organised for me, so I was free to enjoy the adventure. Ready for your next adventure? Unlock your $100 promo code and book within minutes."
NOTE to editor and Twirl - Images have been sent to Pilar via slack. There was no option to upload these images into the Twirl brief.
Footage - https://drive.google.com/drive/folders/1wf4mHVC1PS3IJUduSXSj22PUdfz2W23E?usp=share_link
We would like to use Alysha as discussed with Pilar please.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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