Product benefits explainer
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like an explainer video that highlights the following -
. Health benefits of the product - we have thousands of success stories - https://uk.trustpilot.com/review/purepetfood.com
. Convenience/personalisation – Pure takes around 30 seconds to prepare, you don’t need to store it in your freezer and you don’t have big heavy bags of kibble
. Fussyness – loads of fussy dogs love Pure - over half of our 100,000 customers tell us their dog is fussy
. Price – Pure is up to 40% cheaper than leading fresh food brands
. Claims – loved by vets and formulated by top nutritionists – made in Yorkshire UK, it’s proven in a digestibility test to be more digestible than a kibble brand
. Offer – 30% off your first box and 10% off your second
Style –
. Show personalised feeding guide (on pouch)
. Show recipe cards and simple ingredients
. Take about filling out the simple survey and telling them about your dog
. Show scooping food, adding water and serving
. It's also good to mention that we turned down the Dragons on Dragons Den! Here's our story - https://www.youtube.com/watch?v=ebrp0aryaC8
You can find out more about us here - https://www.purepetfood.com/
Here is a Twirl inspo board - https://app.wetwirl.com/creative-center/share?board=399
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This video explains our story and the product - https://www.youtube.com/watch?v=ebrp0aryaC8
Hook examples -
- Transform Your Picky Eater: "Say goodbye to mealtime struggles with Pure’s delicious tailored recipes that even the fussiest eaters can't resist!"
- Health Comes First: "Revolutionize your dog's health with our nutritionist formulated meals, simply tell Pure about your dogs health needs, life stage, allergies and ailments and they will do the rest.
BODY: Here are some Key USPs to include
- .Natural and Nutritious: Feed your furry friend the way nature intended – with all-natural, nutrient-rich ingredients!
- Convenience Without Compromise: Give your dog the best nutrition with the convenience you desire. Perfectly balanced, ready-to-serve meals delivered to your door!. There’s no need for freezer space and it’s ready in 30 seconds
- Real Results, Real Stories: Join thousands of happy pet owners who have seen transformative health benefits with our food – see the difference for yourself!
- Tailored for your dog: "Every dog is unique, and so is Pure’s tailored recipes. Get a personalised plan to your dog’s specific dietary needs and preferences!"
- Get 30% off your first box and 10% off your second box: "Not sure if your dog will love it? Try our no-risk taste test – satisfaction guaranteed or your money back!"
- Affordable, natural dog food: "Premium dog food that won’t break the bank. Pure is up to 40% cheaper than leading fresh and premium foods
Scenes -
- . Making up the food, showing scooping ingredients + water
- . Showing personalised feeding guide and recipe cards
- . Showing personalised box
- . Talking about the benefits the food gives your dog
- . Explaining the ease of making the food, and the benfitits of not having to defrost frozen food or feed highly processed dog food.
- . Explain Pure is natural air dried, and doesn’t involve high cooking temperatures like other dog foods
- . Talk about the thousands of long term success stories and Trustpilot reviews.
- . Mention that it helps fussy dogs and improves stools (if appliable)
Call to action (options)
. Get 30% off your first box – simply go to the purepetfood.com and tell them about your dog
. If you want to improve your dogs health go to purepetfood.com and get 30% off
. If your dog is fussy, give them a try and get 30% off your first box
You will need to have a dog to be a creator for this project
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
- Health Comes First: "Revolutionize your dog's health with our nutritionist formulated meals, simply tell Pure about your dogs health needs, life stage, allergies and ailments and they will do the rest.
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We’ll create your dog’s tailored menu designed to meet the needs of your pup down to a tee. You can then select up to two personalised recipes for each delivery, helping you invest in the health of your dog for a long, paw-some life!
Lovingly prepared in Yorkshire, we don't use any weird ingredients or anything even remotely strange, it’s just good, honest food that your dog will love! All you need to do is add water, stir and serve.
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