Break At Work
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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
Break At Work
Brand
Born Social
Brand
Kinder Bueno
Compensation for this project
$124
Duration
30-60 seconds
Format
Physical product
Yes
The Brief
Description
Filmed as if it’s a day-in-the-life video, we focus on our creator working from home and fitting in a short snacktime break (see structure on the following slides).
While in the middle of work, our creator will get a notification on their phone reminding them to have a break and enjoy a Kinder Bueno Milk Chocolate. We’ll then see our creator enjoying the snack and consuming their Bueno.
There's no script / audio for this, just a montage of high quality visually engaging clips.
# Variations
Additional Variations
0
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
Kinder Bueno Milk Chocolate (this product/variety for clarity)
Main Concept
Script/Description of Scenes
Filmed as if it’s a day-in-the-life video narrative showing the creator’s face but not talking to camera
- start with a face to camera wave and straight into desk tidy to set context,
- we then see creator making some coffee and the work from home setup actions.
- The creator shows a notification on their phone reminding them to enjoy a break with Kinder Bueno Milk Chocolate
- we see the POV shot as the creator shows their snack to camera, unwraps and enjoys
- crash zoom on point of consumption
- we end with style frame logo and confirmed call-to-action.
Opening:
All of our assets will begin with context setting, showing an Office / professional working environment wherever possible.
Hook:
All of our assets will feature a ‘hook’ which is to be a calendar notification shown to disrupt a typically mundane task, suggested copy for the notification should read “scheduled snack time”.
Product: Product been shown as it gets consumed bite by bite
End frame: Assets will end with a Call-To-Action which is to be informed by Automated Creative best practices.
Additional information
Must / Dos:
- Video must be 15s
- Feature Kinder Bueno Milk Chocolate (this product/variety for clarity). No other chocolate variety should be used.
- Show product in a clear way
- The setting/context of the video must be a work from home environment - with the narrative around “Taking a break from work with a Kinder Bueno”
- Follow the structure outlined on the next page
- Submit an edited version with and without captions (Final Edit and Raw Edit)
- Aim for the video to be 15secs in total (we must stick to this length)
Don’ts
- Talk to camera
- Show any chocolate/confectionary competitor in the video - including in the background
- Show the inner clear plastic wrap (outer packaging is fine)
- Show any other logos in the video, whether it be chocolate or tech (e.g. on your phone or laptop)
- Use offensive gestures
- Feature anyone else in the video, including young children - the focus is the you and the product
- Take too long before mentioning Bueno
- Include audio (when sending the working files and final asset, please do so without any audio)
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Born Social
Pronunciation
Website
https://bornsocial.com/Social Media
Category
Marketing agency
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Kinder Bueno
Social Media
Category
Food/Beverage
About
A delicious combination of crispy wafer and creamy hazelnut filling all wrapped up in smooth milk chocolate. A perfect indulgent treat! Package contains 2 individually wrapped bars.
Brand Guidelines
Must / Dos: Feature Kinder Bueno Milk Chocolate (this product/variety for clarity). No other chocolate variety should be used. Show product in a clear way The setting/context of the video must be a work from home environment - with the narrative around “Taking a break from work with a Kinder Bueno” Follow the structure outlined on the next page Provide us working/editing files, as well as final assets Aim for the video to be 15secs in total (we must stick to this length) Don’ts Talk to camera Show any chocolate/confectionary competitor in the video - including in the background Show the inner clear plastic wrap (outer packaging is fine) Show any other logos in the video, whether it be chocolate or tech (e.g. on your phone or laptop) Use offensive gestures Feature anyone else in the video, including young children - the focus is the you and the product Take too long before mentioning Bueno Include audio (when sending the working files and final asset, please do so without any audio)
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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June 12, 2024
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In Quality Check
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Submitted on:
June 12, 2024
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In Quality Check
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Submitted on:
June 12, 2024
This is some text inside of a div block.
In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
June 12, 2024
This is some text inside of a div block.
In Quality Check
Quality Checked
Usage Rights Consented
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Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
Upload more contentYour content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
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