Day in the Life video for Grubby's new Tesco Retail Kit
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like to see how easily Grubby's retail recipe kits fit into your daily routine or on a super busy day.
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Grubby is out to make plant-based eating everyone's business. Originally a meal kit home delivery service, Grubby has now expanded its retail arm into Tesco with single recipe kits, these include all the pre-portioned ingredients, seasonings, spices and cooking instructions needed to whip up your nutritious plant based meal in 30 mins at home, No need to spend hours hunting the aisles for ingredients or overpriced spices, its all included. All flavour, no faff.
The aim of this content is to show how easily Grubby can fit into your busy schedule, keeping you healthy and fuelling you for whatever drives you.
Please create an engaging script/storyboard that is authentic to you, this should feel organic, like you're chatting with a friend!
Hook: (Hero caption should say Day in the Life)
Open up on a shot of you getting ready for the day, you may have a run planned or some morning affirmations,
Here are some ideas for the hook: https://docs.google.com/document/d/1AynaladG2cF4VBDD9vcSBGYJrbuIDDnoNyGklaefMgo/edit?usp=sharing
Body:
you have a busy day ahead so you grab a quick breakfast and go about your day
fast forward to the end of your day where you can finally decompress, you walk into your local tesco and grab a Grubby box.
In and out in 2 mins.
You get home and talk about how this is the quickest and best way to get your nutrients in for the day, with only 20-30 mins to cook a delicious meal that is good for you and the planet.
Plus you have leftovers for lunch too!
End with a CTA
For visual guidelines refer to the inspo videos! This should be fast paced, super engaging and nicely filmed. Make sure the meal is plated nicely (e.g. use white plates) so its super aappetising!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Grubby has created and delivered over 200 delicious and varied plant based recipes, inspired by cuisines around the world. They’re packed with flavour, tips and tricks, and take around 30 mins to cook. The only thing that’ll taste like cardboard is the box. We're on a mission to make plant-based everyone's business.
Grubby
Casual, fresh, colloquial. Not preachy, just cool.
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