Spring Wellness
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Craft genuine content that connects with viewers on a personal level, spotlighting the unique experiences of influencers with our Vitamin C supplements. Aim to foster a sense of trust and curiosity in our audience, encouraging them to explore the benefits of the supplements for themselves.
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Haroutine offers Liposomal Vitamin C Gummies. Liposomal Vitamin C offers benefits for immunity, brain health, antioxidant function, and skin health.. These gummies are infused with a liposome-enhanced formula, providing 500mg of Vitamin C per serving (2 gummies) with a strawberry-guava flavor. The gummies are vegan, third-party tested, non-GMO, allergen-free, gluten-free, and gelatin-free. They use a patented nutrient delivery technology to protect nutrients as they make their way into your system, allowing your body to absorb 3x more than regular vitamin C. CryoTEM verfied true liposomes.
https://haroutine.com/collections/liposomal-vitamins/products/liposomal-vitamin-c-gummies
Bullet Points
Our vitamin C contains 500mg per serving (2 gummies)
Get 3x better absorption compared to regular vitamin C
Packaged into single serving for your convenience
Liposomal formulation that is validated and verified.
Strawberry Guava Flavor
Hook Ideas:
- Wake Up to Wellness: How My Mornings Transformed with Just One Gummy"
- Discover the morning game-changer that's sweetening up wellness routines!
- "Ever Wondered Why Everyone's Talking About These Gummies?"
- Not Just Any Gummy: A Bite-Sized Powerhouse of Health
- Unpack the science behind our liposomal technology and why it matters.
- Feeling Good Should Taste Good Too – Here’s Proof!
- Busy Life? Meet Your New Health Hack
- Why Settle for Less? Elevate Your Health Routine This Spring
- Bypass the Pills: A Tastier Way to Wellness Awaits
- Liposomal Magic: Why These Gummies Are in Everyone’s Bag
- Spring Health Goals? Here’s How I’m Crushing Mine!
BODY:
Taste: Share your honest feedback on the flavor of our Vitamin C gummies. What sets it apart for you?
Convenience: Show how our travel-friendly packs effortlessly fit into a bustling lifestyle. Where do they accompany you? How do they streamline your health regimen?
Liposomal Technology: Explain the significance of enhanced absorption and its importance to you. How does this innovation support your confidence in the product’s effectiveness?
Spring Benefits: Discuss the specific benefits you've observed since incorporating the gummies into your spring routine, such as brighter skin, bolstered immune defense, or a surge in energy levels.
Other Key USPs to highlight in your video (pick what resonates with you!)
- Immunity Boosting
- Antioxidant
- Skin Health
- Collagen Production
- Travel Ready
End with a CTA!
Health-conscious individuals, including busy professionals, travelers, and wellness enthusiasts who value transparency and seek efficient, flavorful, and handy health enhancements, especially those keen on boosting their immunity and vitality during the spring season.
DOs:
- Film in natural, bright spring light to emphasize the season.
- Incorporate engaging captions into your video. Please provide versions both with and without captions.
- Maintain a lively and energetic tone to inspire and motivate the audience.
- Ensure high-resolution filming for clarity and engagement.
DON'Ts:
- Avoid sounding scripted; authenticity is key.
- Do not use the TikTok app for filming; opt for CapCut or similar high-quality editing tools.
- Steer clear of blurry footage; the product and you should be clearly visible.
- The campaign is crafted to evoke the freshness and vitality of spring, aligning with our target audience’s desire for healthful, convenient solutions during this rejuvenating season.
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Wellness and Health: A commitment to improving the physical and mental well-being of customers through their products.
Innovation: Utilizing advanced technology like liposome delivery to enhance the effectiveness of their supplements.
Quality: Ensuring that products are formulated with high-quality ingredients and manufacturing processes.
Education: Providing customers with information and resources to make informed health decisions.
Empowerment: Encouraging individuals to take control of their health and wellness journey.
Accessibility: Creating products that are convenient and easy to integrate into daily routines.
Transparency: Being open about their product ingredients, benefits, and manufacturing processes.
Joy and Positivity: Believing that health is connected with happiness and aiming to bring joy and hope through their products.
Scientific Integrity: Committing to evidence-based products and avoiding pseudo-science.
Do's:
Keep It Clean:
Ensure the setting is tidy and free from clutter. The focus should be on you and the product.
Choose a background that complements the product without overpowering it.
Light It Right:
Utilize natural light from windows to create a soft, flattering effect.
If indoors, make sure the room is well-lit with additional lighting if necessary to avoid shadows and dark spots.
Natural Integration:
Incorporate the product into your content organically. It should feel like a natural part of your daily routine or setting.
Demonstrate the product in use, rather than just holding it up. Show how it fits into your lifestyle.
Don'ts:
Avoid Distractions:
Steer clear of busy patterns or objects in the foreground/background that could draw attention away from the product.
Don’t let pets, people, or personal items photobomb your product showcase unless they are part of the narrative.
Shun Poor Lighting:
Avoid creating content in dimly lit areas that can result in grainy or unclear images.
Don’t rely solely on harsh overhead lighting that can create unflattering shadows and highlights.
Skip the Staged Look:
Don’t place the product in a way that feels forced or unnatural.
Avoid holding the product awkwardly or in a manner that doesn’t show its use or purpose.
Cymbiotika
Ritual
Vida Glow
Timeline Nutrition
Seed
Happy/Positive/Empowering
Inquisitive/Desire to learn more/Transparent
Feel Good/Want to help/Compassionate
Knowledgeable/Innovative
Upscale/Premium
Cymbiotika
Ritual
Vida Glow
Timeline Nutrition
Seed
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