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Project Summary

Project Name
Our treats VS competitor treats
Brand
ROCKETO
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We have three functional treats:

Organic dental bites

Organic gut bites

Organic skin & coat bites

Our treats are made from organic ingredients and include zero synthetics or grains. Our treats are also gently air-dried to ensure the nutrients of the ingredients remain intact compared to a lot of our competitors who bake their treats and include grains which break down into sugars and can promote illnesses such as obesity, diabetes, and skin problems.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

ROCKETO is a dog food brand who gently air-dry organic and ethically-sourced ingredients to deliver your dogs complete nutritional needs in a way most convenient for you.

We use organic ingredients in our nutrient-packed, 100% natural recipes with no artificial vitamins or minerals.

We’re 100% cupboard safe so there’s no need to fill your fridge & freezer with raw ingredients or home cooked meals – our air-drying process keeps the goodness in and the germs out.

Main Concept
Script/Description of Scenes

HOOK: 

Treats I would NEVER feed my dog and why I’d choose ours instead…

SCRIPT:

We’ve all been there when we’ve needed to quickly pick some treats up for our dog during our weekly shop.

Supermarkets usually stock the big pet food brands but these treats are some of the worst options for our dogs!

The ingredients are usually made up of nasties such as cereals, grains, wheat and a whole lot of additives! 

Our treats however, are made up of the good stuff only! First and foremost, we have 60% organic beef liver which is truly irresistible for our dogs.

Each of our functional treats contains ONLY organic ingredients which are ALL healthy for our dogs.

Take our organic dental bites for example, you’ll only find organic beef liver, seaweed, coconut, chia seeds and peppermint in these rather than cereals, oils, fats and preservatives like some of the well known dental sticks you can pick up at the supermarket…

CTA:

We certainly know which are better for our dogs teeth! Take a look at our full ingredients list breakdown over on our website.

----

for visual guide please refer to the inspo link!

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
ROCKETO
Pronunciation
Rock - et - oh
Social Media
Category
Pets
About

EVERYTHING YOUR DOG'S DIET IS MISSING.

Gently air-dried, organic and ethically-sourced ingredients deliver your dogs complete nutritional needs in a way most convenient for you.

ORGANIC INGREDIENTS - No artificial vitamins or minerals required in our nutrient-packed, 100% natural recipes.

100% CUPBOARD SAFE - No need to fill your freezer – air-drying keeps the goodness in and the germs out.

OPTIMISED FOR GUT HEALTH - Human-grade meat, grain-free and lower in carbs for a proper dog’s dinner every time.

All the benefits of raw, made easy for you.

FOOD - Free from grains, legumes and additives.

TREATS - Packed with benefits, not carbs.

SUPPLEMENTS - A natural boost for digestion and immunity.

Why organic?

THE HIGHEST DENSITY OF NUTRIENTS WITHOUT THE NEED FOR ANYTHING SYNTHETIC.

Organic ingredients means no pesticides or harmful chemicals ending up in your dogs food, or harming the environment along the way.  Organic farms are kinder for the environment and their produce help our dogs thrive.

Why air-dried?

THIS GENTLE PROCESS NATURALLY LOCKS IN THE NUTRIENTS FOR ALL THE BENEFITS OF RAW

We don’t believe in baking the goodness out of our ingredients. Air-drying at a much lower temperature ensures we retain all the vitamins, whilst you maintain the convenience of storing your dog’s food in the cupboard.

Why grain and legume-free?

POTATOES, RICE AND LEGUMES… HEALTHY FOR US, BUT NOT FOR YOUR DOG

Nearly all kibbles [and even some leading ‘home-cooked’ brands] contain too much carbohydrates for your dog. Mix this with heavily processed meat and you have a product that’s only fit for profit – not for your dog’s health. That’s why we only ever mix the best meat and fish with species-appropriate organic vegetables. Ingredients you can trust for results you can see. 

SUSTAINABLE FARMING

Organic farms have less emissions, better soil quality and don’t pollute waterways. The perfect no-toxic environment for bees and insects to thrive.

LESS WEIGHT & SHIP SHAPE

Our food weighs 3x less than your usual food and our bags can be packed really tightly to save carbon whilst transported. Plus there’s no extra energy consumption to keep it frozen.

OUR PACKING ISN'T RUBBISH

Forget non-recyclable single use plastics. Our packs are made from recycled materials and are 100% recyclable at home.

  • Highly bio-available nutrients
  • More nutrient-dense and no nasty chemicals
  • Nutrition your dog can actually absorb as nature intended
  • No unnecessary fillers means easily digestible and smaller poos
  • Ensures optimal weight and a long, healthy life
  • Treats that support (rather than compromise) your dog's diet
  • ROCKETO always in capitals
Brand Guidelines
  • Butternut Box
  • Different Dog
Tone of voice
  • Innovative
  • Personal
  • Casual
  • Humorous (where relevant)
Competitors/similar brands
  • Butternut Box
  • Different Dog
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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