Immunity - bone broth for your immune system
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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
Immunity - bone broth for your immune system
Brand
Take Stock Foods t/a Freja
Brand
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes
The Brief
Description
The theme is about boosting immunity at this time of year.
# Variations
Additional Variations
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
Freja is 100% natural bone broth that is nutritious and delicious. You can sip it as it is or use in cooking to boost flavour and nutrition.
Main Concept
Script/Description of Scenes
Immunity Script
Hooks (PLEASE CHOOSE 1 that feels most natural)
- Don’t lose weeks being ill in bed this winter. Support your immune system with bone broth
- You don’t HAVE to get ill this winter. Start supporting your immune system now with bone broth
- Starting to feel run down already? Give your immune system a boost with bone broth
- Winter doesn’t HAVE to mean getting ill. Build up your immunity with bone broth
- Bone Broth is your key to keeping well this winter
- Build up your immune system this winter with bone broth
- Give your immune system the support it needs this winter. Give it bone broth
How can bone broth support your immune system?
- It’s naturally nutritious.
- Rich in amino acids and key minerals like calcium and magnesium, all of which are essential for supporting immunity.
- Not just great for immunity, bone broth has lots of health benefits from supporting gut health to boosting skin, hair and nails.
Features of Freja bone broth:
- 100% natural, no additives or preservatives, just the same ingredients you would use at home.
- Tastes amazing, I like to drink it as it is, or use it in cooking. It really boosts the flavour and nutrition in my recipes. Ideal base for nourishing and comforting soups.
- Gluten, dairy and yeast free.
- Convenient – you can store it in the cupboard till you need it. Has a handy resealable cap so you can put the lid back on and store any leftover in the fridge.
- Sustainably sourced and comes in fully recyclable packaging.
Why Freja:
- Freja is my favourite/go-to/the best bone broth brand.
- They are genuine/really lovely, they’ve got free delivery, it’s so easy to order online and they’ve got a no-quibble returns policy.
- I get my on subscription so I’ve always got some in the cupboard/never run out
CTA:
- Try Freja now and keep healthy this winter.
- Keep well all winter, buy Freja today.
- Start supporting your immune system with Freja bone broth today.
VISUAL GUIDELINES:
Combination of shots of facing the camera, the packaging, you handling the product, warming it, sipping it, etc.
Lots of cutting between shots please to keep it engaging and hold the viewer's attention.
Please make sure that key shots are very visible and in the safe space for tik toks etc
Additional information
- When adding subtitles please make sure the text is clear / put them on a coloured lozenge with text in different colour so its easier to read. Please use the bullet points to create your own script to make it sound as natural as possible.
- The brand is pronounced Frey-ah (like the girl's name).We would like the content to sound as authentic as possible.
- please be aware of music licensing. Trending is fine but not to be overpowering.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Take Stock Foods t/a Freja
Pronunciation
Freya
Website
www.frejafoods.comSocial Media
Category
Food/Beverage
About
We sit in both Food/Beverage and Health/wellness. Freja bone broth is an award winning, 100% natural, store cupboard friendly bone broth that comes in 4 delicious flavours. Its the original superfood, a great all health and wellbeing allrounder. Its low fat and low calorie but packed with collagen, protein and amino acids to support:
Gut Health & Digestion
Immune System
Joints & Inflammation
Skin, Hair & Nails
Cognitive Function & Sleep
Metabolism & Weight loss
Menopause Symptoms
Convalescence
Freja
Brand Guidelines
Dirtea
Tone of voice
Quietly confident, educational, warm, inspiring, illuminating, cheerful
Competitors/similar brands
Dirtea
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Please note: It may take up to 10 min until your assets are shown here.
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