Cafe Pod: Coffee Whenever
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A 15-60 second video, making coffee at home no matter the time! Aesthetic shots of our brews, along with enjoyment on the couch.
Review full brief for guidelines here: https://drive.google.com/file/d/1TeIP3pUFSCaQvPUfaFfuxspT0Bi20-2N/view?usp=sharing
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Enjoying exceptional coffee at home is one of life's little pleasures, and that is what Cafepod is all about. We use coffees from around the world to create complex, harmonious, well-rounded blends. A bold range, full of intensity. The home for at-home coffee lovers. Our creative platform: Life’s Little Pleasure.
There are 4 key message areas we need to communicate in order to bring the creative platform to life.
QUALITY: Brought to life through the flavour profiles of our blends,
OCCASION: Brought to life through the use-cases of our full, half-caff and flavoured range.
EASE: Brought to life through our three formats: pods, ground and bean,
OFFER: The unique, and uniquely good, offer for our customers – in price, range and variety
What you receive:
A month’s worth of coffee pods to try:
- A pack of our supercharger espresso – a classic espresso with plenty of punch.
- A pack of our Half-Caff Brunch Blend - great in the afternoon as a delicious ‘last coffee’ that doesn’t give you the jitters.
- A pack of our Decaf Supercharger Espresso - rich and perfect for winding down in the evening.
- And two packs of cafe pod: You’re so Vanilla & Call Me Caramel - excellent sweet treats with almond or oat milk for break time.
Please note: these will be Nespresso compatible coffee pods and you will need a compatible pod machine to fulfil this brief
Hook: RANGE
For the first hook, can you please emphasise the range: half caffs, decafs, and strong coffees and flavoured ones too! Our website contains flavour notes on all coffees and our full range, but feel free to ask any questions.
Body:
Create a script that is natural and authentic to you!
A 15 to 60 seconds of video of you: (Required)
- Making coffee using a Nespresso pod machine using our pods; either a supercharger Espresso coffee first thing in the morning, Flavoured coffee mid morning or early afternoon, Half-Caff Brunch Blend in the afternoon or a decaf coffee in the evening.
- Showing the gorgeous coffee that you make with those pods.
- Showing yourself enjoying that coffee in a relaxed, casual environment at home, like on the sofa, in the garden with friends
- You can mention that Cafepod has an amazing intro offer of 60 pods for £13 which is over 50% off!
Your North Star: We want coffee lovers to try the perfect coffee for them at different times day (from a strong coffee to get you up in morning, to a decaf in the evening to unwind).
And we’d especially like you to hit these points, if possible: (Desirable)
- CafePods strong, half-caff, decaf and flavoured coffee range is truly life's little pleasure no matter if you like your coffee morning, noon or night. We bring this to life using relatable moments…
- CafePod have a wide range of excellent blends that suits you no matter your taste.
- Pod, Ground Coffee and Whole Bean: CafePod have got you covered.
- You can mix and match your favourite blends whenever you order.. -
- We are the home of at home coffee lovers / coffee drinkers. Everyone deserves great coffee at home.
Please end with a Call to Action to take advantage of CafePod's intro offer. (60 pods for £13 which is over 50% off!)
FOR EXAMPLE:
NB please use this as a guide and then express it in your own words.
“I love coffee, and a strong coffee is a vital part of my daily ritual. I can’t live without it.” [We see you getting out of bed in the morning].
“I’ve been on the lookout for a perfect strong coffee and CafePod’s Supercharger Espresso hits just the right spot.”[We see you grabbing your CafePod supercharger Espresso pack from the kitchen].
“It’s smooth and rich and gets me set up right for the rest of the day, and packs more of a punch than any other coffee I’ve tried”[Show the coffee being made from your coffee machine].
“Nothing beats these pods and i’ve tried a fair few.” [Shows you drinking the deliciously dark CafePod-made coffee with lots of crema].
“I’ve just discovered half-caff which is a gamechanger”[Shows you showing off the half caff pack as well].
“In fact, the whole CafePod range is fantastic! Whether I need a sweet treat or to wind down in the evening with a delicious decaf” [Showing of all of your packs!]
“You can try Cafepod for over half price right now! It’s not like that for long though, so give it a whirl if you’re on the hunt for the best coffee pods out there!” [Signing off for the camera].
You must:
- Mention the brand name (CafePod) and that they offer a range of coffee pods.
- Show yourself making a coffee using a Nespresso pod machine. ○ Show yourself drinking that coffee.
- Provide between 15 and 60 seconds worth of content.
- Mention the 60 Pods for £13, or that it’s over 50% off, right now for new customers.
- Show this in a light, sunny or otherwise attractive background.
- Avoid any snobbish coffee language – we don’t want to talk about the coffee being sourced from particular places, blended in particular ways - but we can want to mention that it's delicious, great tasting, easy to make, lots of variety"
- Avoid using copyrighted music. If you use copyright-free music, can you please let us know the music source.
- Avoid any other coffee / hot drinks brands in your video (neither mention nor show in camera shot). Also avoid any flavour brands (e.g. Monin) if you’d like to show off one of our flavoured coffee range items.
DO
- submit in 9x16 and 1x1 format
- please film in natural bright light
- Add engaging captions/subtitles to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
total submissions:
- 9x16 hook 1 with captions
- 9x16 hook 2 with captions
- 9x16 raw, both hooks + body
- 1x1 hook 1 with captions
- 1x1 hook 2 with captions
DON'T
- don't sound like you're reading off a script
- DO NOT film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see you clearly
Thanks!
Variant Two: TASTE
For the second hook, can you emphasise the taste: the strong coffee flavour of the strong coffees; the delectable sweet notes of the flavoured coffee, or whatever makes sense for the coffee you tried. Our website contains flavour notes on all coffees, but feel free to ask us any questions.
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