Unboxing - Travel focused photobooks
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create premium-feeling, unboxing video content that positions a Popsa photobook as the ultimate way to document your travels. Inspire people to print all the travel photos on their phone with Popsa. As a way to remember their ‘best life’ experiences whilst also being creative with the photos they take. Popsa makes it easy to create a library of your life, so you can relive your travel highlights.
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Popsa is an app that turns your photos on your phone into photobooks in less than 5 minutes. Just select your photos and the app creates your layout instantly. You can even preview your book in 3D to see exactly what you are getting.
Hook: I take so many photos when I travel
But never used to do anything with them
Until I found Popsa.
Script: PRE-PRODUCTION
(If selected you will be required to create your travel-focused photobooks and share your design with us ahead of ordering so we can refine any designs and layouts that don’t match our guidelines. We suggest creating a collection of books (3 or more) and including a gift box for unboxing shots.)
SCRIPT STRUCTURE:
-HOOK FIRST (PLEASE DO NOT CHANGE THIS): I take so many photos when I travel, but never used to do anything with them. Until I found Popsa.
- INTRODUCE WHAT POPSA DOES: E.g. Popsa's an app that turns your travel pics into photobooks.
- INTRODUCE A USE CASE: E.g. My partner is always asking me to send them the photos from our trips together, so I decided to surprise them with a photobook of our trip to (insert location)
- APP FUNCTIONALITY: E.g. With so many easy to use features you can design your photobook exactly the way you want
- USP/REASONS TO BELIEVE: It’s a perfect way to create a library of your adventures and the quality of the books is great.
KEY VISUALS
Your edits should include a mixture of the following elements:
- Unboxing your photobook: Include a gift box with your order and reveal your photobook design
- Product in hand: Some dynamic footage holding the product or gifting to a partner. Consider the most visually dynamic way to do this and any interesting movement.
- Product close ups: Flicking through your book designs, highlighting key photos and the quality of the product.
- Human interaction: Looking through your books with a partner either over the shoulder or in a lifestyle setting
- Collection shots: Showing a collection of books in a stack or on a coffee table.
- App footage: Show yourself creating your photobook in the app. We suggest filming the photo selection process, a run through of your final approved layout, some design changes (e.g. drag and drop or changing the colour of a cover) and the 3D preview of the final design.
Please provide each individual raw clip not just one 30 second edit. |
CTA: Download the app and get 20% off your first photobook
How to make a photobook guide: https://www.dropbox.com/s/y46m02xocxg5agk/Popsa%20Influencer%20Content%20Brief%202022%20-%20Photobook%20design%20guidelines.pdf?dl=0
Links:
- https://www.tiktok.com/@juliafields/video/7191988556498226474?q=travel%20photobook&t=1686590356987
- https://www.tiktok.com/@therobinshome/video/7242330074505153798?q=travel%20photobook&t=1686590356987
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Popsa is an award winning app that makes it quick and easy to print your most cherished memories. We know most people don’t have the time, or patience to design beautiful photobooks, which is why our app – with its clever behind-the-scenes tech – does the hard work for you. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes. Design like a professional with automatic layouts, customise effortlessly with text and colour, & see your designs before you buy with our clever 3D preview. Popsa’s marketing is all about authentic stories, told by real people. When it comes to selling our product we believe in the power of a real person, telling their unique story, through their own photos. We want to encourage people to reflect and process life through photos. On a deeper level, you’re processing what you’ve done and where you’ve been – strengthening your sense of self and your relationships with others.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Casual and authentic. The content shouldn't feel over the top or too salesy. It should feel as if we are seeing a real person endorse Popsa.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
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