This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
Oops! Something went wrong while submitting the form.
This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Track Shipment
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
Oops! Something went wrong while submitting the form.
You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Your shipping address
Not correct?
Edit address here
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Yay!
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Oops! Something went wrong while submitting the form.
You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Yay!
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Oops! Something went wrong while submitting the form.

Project Summary

Project Name
Free wills service with charity Colchester & Ipswich Hospital Charities
Brand
Guardian Angel
Brand
Website
Compensation for this project
$110
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

There is a lot of confusion about wills. Empowering people by giving them more information is key.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

A free online will writing service. 

Guardian Angel is a tech for good company created to make the experience of losing someone easier. It was founded after our founder Sam lost his Mum suddenly in 2016. He experienced first-hand the chaos caused by the absence of a plan when someone dies. It made one of the toughest times in his life even tougher than it needed to be. Guardian Angel was created to make the experience of loss that little bit easier for those left behind. 

One of the ways we do this is through our proactive planning tools, including our online will. 

One of the ways we distribute our online wills is via our 200+ charity partners. Gifts in wills make up a significant portion of charities income and our online tool help charities offer a clear call to action in the form of a free will writing service. 

In Sep & Oct, 2023 weʼre running a campaign for our charity partners to help them promote legacy giving via gift in wills. We will be testing paid social ads across Facebook, Instagram and TikTok to encourage our charities potential supporters to leave a gift in their will using our online will writing service. 

Which is: 

  • All online (sort-from-the-sofa-friendly) 
  • Can be completed in ~15 minutes 
  • Each will is reviewed by legal experts 
  • Legally binding when printed and signed with a witness
Main Concept
Script/Description of Scenes

Scene #1

Speak directly to the camera and knock on the camera screen like in the start of this video, https://www.instagram.com/reel/CpQYKLfI67V/?hl=en . In an informative, upbeat and engaging way. Use your hands to count through each of the three tips to make it super clear and simple, like in this video https://www.instagram.com/reel/ClgNT0CN219/?hl=en 

Script #1

Knock Knock. 

Here are 3 things that you might not know about writing your will - that you definitely should.

  1. Everyone already has a plan in place for when they die: Even if you don’t have a will, everything you own will be divided according to the “laws of intestacy”. These rules work for some people but one size doesn’t always fit all. If you want to have a say about what happens when you die then a will is the way to do it. 
  2. Even though it’s called your Last Will and Testament it probably won’t be your ‘last will’. A will is a living document. Life changes and wills do too. The government actually recommends people update their will every 5 years or any time you have a major life change. When you write your will online you can easily (and affordably) come back and update it over time.
  3. You can write your will via Colchester & Ipswich Hospital Charities for free. This Autumn they’ve partnered with expert will writers, Guardian Angel,  to help you get your will sorted once and for all. The process is so much easier than you think and you can choose to include a gift to the charity. Will you help them be there through all of life's stages for many years to come? A gift in your will is a thank you that lasts forever. It’s a hugely impactful way to support the causes you love saving you money today.

I have to say I thought writing my own will would be overwhelming, difficult and expensive. If only I’d known. I would have done it sooner!

Check it out today!

Additional information

Do:

  • Film in natural light, ideally facing a window
  • When not directly speaking to a camera, use VO but ensure the audio quality is seamless and natural
  • Add engaging captions to your video. Remember to submit the version without.
  • Use copyright free music, and remember to submit the version without
  • Keep it lively and energetic - we want to encourage the audience to take action
  • Shoot high-res

Don’t:

  • Do not sound like you’re reading off a script
  • Do not film via TikTok app. In case of revisions please edit with CapCut or similar
  • No blurry footage, not being able to see you clearly.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Guardian Angel
Pronunciation
Social Media
Category
Other
About

MISSION: Death is tough enough. Our mission is to use technology and real-life experience to make sure that it’s not any tougher than it needs to be.

VISION: To be the UK’s go-to brand when people talk about, plan for, and deal with death.

VALUES:

  • Compassionate: Never exploit anxiety. Always reduce complexity and anxiety around death.
  • Customer First: Deliver the best experience and value for our end user.
  • Trustworthiness: We’re honest, transparent and we have integrity.
  • Constant-improvement: We’re curious - always learning, testing and improving to build an intuitive process.
Brand Guidelines

BRANDS WE ADMIRE & WHY:

  • Stephenson Law: Ditching the jargon and empowering people. Strong use of the founder story. B2B but not dull as dishwater.
  • Lemonade: Relatable, empowering voice. Knows its audience. Ditches the jargon and speaks in clear, plain terms. Millennial-friendly tone of voice. Nails the balance between authority and disruptor status. Feeling that they care about their consumers.
  • Hertility: Sophisticated and trustworthy brand identity. Logo builds authority with a nod to science. Copy first approach.
  • Nude: Jargon busting. Knows its audience. Makes something that’s dull and stressful feel fun and empowering, fun, and relatable.
  • Gaia: Relatable, inclusive imagery. Balances the hard reality of an IVF journey with the optimism of creating a family. Bold assertive voice & strategic use of the founder’s story builds trust. A tailored approach empowers the individual and shows they care about the customer.
  • Headspace: Accessibility, empowering users, care for users, clear mission.
  • Poppy’s Funerals: Calm, warm, professional look and feel puts people at ease. Brightens up the dull and dreary death space. Copy first approach. Position themselves apart from the funeral industry (where trust is low) via directness and clarity of tone.
  • Marshmallow: Simplifying a complex space. Adding fun, life, and positivity to a commodified and dull space. Illustrations breathe life into the copy-led approach. Build confidence through a lack of noise, transparency, and calmness.
  • Monzo: Bold, eye-catching and creates a statement. Informative, delivering messaging clearly and to the point.
  • Huddle: Balanced between people and the product/service itself.
  • Laka: Copy and tone of voice. Feeling part of something. Doesn’t exploit anxiety.                

COMPETITORS:                                                                                                                                                          

  • FAREWILL
  • BEYOND
  • MY WISHES
  • LEMONADE
  • DEAD HAPPY
  • TRUST AND WILL
Tone of voice

ACCESSIBLE VS ANXIETY-INDUCING: We don’t use over-complicated technical jargon. We make conversations around death accessible, not anxiety-inducing or confusing.

STORYTELLING AS A WAY OF BRINGING PEOPLE TOGETHER: We don’t talk in blanket statements. Everyone’s experience of death is different. Instead, we can encourage open communication by championing individual stories.

DIRECT: We don’t beat around the bush. As a brand, we use ‘death’ rather than ‘passed away’. We are direct without being crass.

GROUNDED: We know that nothing we say or do will remove the emotional difficulty of death. We will never promise that.

Competitors/similar brands

BRANDS WE ADMIRE & WHY:

  • Stephenson Law: Ditching the jargon and empowering people. Strong use of the founder story. B2B but not dull as dishwater.
  • Lemonade: Relatable, empowering voice. Knows its audience. Ditches the jargon and speaks in clear, plain terms. Millennial-friendly tone of voice. Nails the balance between authority and disruptor status. Feeling that they care about their consumers.
  • Hertility: Sophisticated and trustworthy brand identity. Logo builds authority with a nod to science. Copy first approach.
  • Nude: Jargon busting. Knows its audience. Makes something that’s dull and stressful feel fun and empowering, fun, and relatable.
  • Gaia: Relatable, inclusive imagery. Balances the hard reality of an IVF journey with the optimism of creating a family. Bold assertive voice & strategic use of the founder’s story builds trust. A tailored approach empowers the individual and shows they care about the customer.
  • Headspace: Accessibility, empowering users, care for users, clear mission.
  • Poppy’s Funerals: Calm, warm, professional look and feel puts people at ease. Brightens up the dull and dreary death space. Copy first approach. Position themselves apart from the funeral industry (where trust is low) via directness and clarity of tone.
  • Marshmallow: Simplifying a complex space. Adding fun, life, and positivity to a commodified and dull space. Illustrations breathe life into the copy-led approach. Build confidence through a lack of noise, transparency, and calmness.
  • Monzo: Bold, eye-catching and creates a statement. Informative, delivering messaging clearly and to the point.
  • Huddle: Balanced between people and the product/service itself.
  • Laka: Copy and tone of voice. Feeling part of something. Doesn’t exploit anxiety.                

COMPETITORS:                                                                                                                                                          

  • FAREWILL
  • BEYOND
  • MY WISHES
  • LEMONADE
  • DEAD HAPPY
  • TRUST AND WILL
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

Your uploads

You have no content submitted yet.

Upload new content

When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

Select the type of asset
Select the format
Yay!
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.

Please note: It may take up to 10 min until your assets are shown here.
Upload more content
Oops! Something went wrong while submitting the form.
You have applied, and the brand is currently reviewing all applications. If successful, we'll reach out with next steps soon!
This is some text inside of a div block.
This project has been archived. Discover and apply for more available UGC jobs!
This is some text inside of a div block.