Using Q+A's skincare quiz and skincare bundle for oily and blemish-prone skin
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Project Summary
The Brief
Find the right skincare regime for your skin types using the Skin Type Quiz on our website at www.qandskin.com. This skincare regime will be the Blemish Buster Bundle, targeted at oily and blemish-prone, with active breakouts.
TIP: let us know if you have oily and blemish-prone skin
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The Blemish Buster Bundle is formulated with ingredients to gently cleanse, balance, and hydrate without clogging pores. Perfect for those who struggle with oily skin and blemishes, this bundle will help you to achieve a clearer and more even complexion.
Cleanse with Niacinamide Gentle Exfoliating Cleanser (worth £7.50)
Exfoliate with Glycolic Acid Daily Toner (worth £8.50)
Decongest with Zinc PCA Facial Serum (worth £9.50)
Rebalance with Amino Acid Oil-Free Moisturiser (worth £9)
Skincare quiz - https://www.qandaskin.com/pages/skinquiz
INSPO:
Hook style of video: https://www.instagram.com/reel/C1Ih5pFrDng/
Video style:
- https://www.instagram.com/reel/C4qwTbJLcjr/?hl=en
- https://www.instagram.com/reel/C4bbRxpL46y/
Laptop style clips:
- https://www.tiktok.com/@currentlyjoana/video/7292846289375595809?q=come%20online%20shopping%20with%20me%20&t=1714736738156
- https://www.tiktok.com/@laptopyogyakarta_/video/7337979206216748293?q=laptop%20recording&t=1714736893208
Key Messaging:
- Simple quiz that takes less than two minutes to complete
- Easy to build 6-step skincare regime.
- Perfect for oily and blemish-prone skin types
- Ingredient-led formulas
- Demystifying and simplifying skincare.
- High percentage of natural ingredients
- Products help achieve a clearer and more even complexion.
- Skincare bundles means you’re saving 30% on products, the bundles are exclusively available to shop at www.qandaskin.com.
Script:
Scene 1 – Show your skin without any product on, in natural lighting to show texture of skin. Show this from a few different angles, close-up and slightly further back to show full face.
Script 1 - ‘I’ve was struggling to find a routine for my breakout prone skin that doesn’t break the bank, but Q+A’s Skin Type Quiz has helped me to fix that!’
Scene 2 – Switch to a shot of the routine
Script 2 – ‘I found my dream skincare regime from Q+A, for just forty pounds!’
Scene 3 – Film yourself typing on a phone or laptop screen to get to the website. Must have a second device to be able to record on one device and search on another. Type ‘q+a skin’ into google or full website ‘https://www.qandaskin.com/’ into the URL bar to reach our page. Click on the ‘Skin Type Quiz’ tag at the top of the page, to take you to the quiz page. Make sure to include yourself clicking on some of the answers (please find the correct answers to get the blemish buster bundle at the end of this brief in ‘additional details’.
Script 3- ‘Skincare can be so confusing especially if your skin is blemish-prone. I had no idea which ingredients would work best for my skin type and I ended up spending a ton of money on skincare products that just weren’t right for me! After coming across Q+A’s Skin Type Quiz, all that confusion went away! The questions are super easy to answer and help you to learn more about your skin type and the ingredients your skin needs to thrive.’
Scene 5 – The last page where it shows the bundle best for your skin, show this briefly then click on the bundle to take you to the product listing, show the 2 options of 4 or 6 piece bundle to align with the audio.
Script 5 – ‘It builds a bundle tailored to your skin type based on your results, so you know you’re picking the perfect products for your skin type. You can choose between a four or six step skincare regime with savings of over 35% on some bundles!
Scene 6 – Scroll through the page with all the bundles on, hovering over the bundles to show the four and six piece options
Script 6 – There’s a variety of bundles tailored to different skin types, so you can feel confident that you’ll be able to find the right one for you.’
Scene 7 – A few short clips of using the products on your face, applying to face, squeezing out of the tube, rubbing in product ect.
Script 7 - ‘I was recommended the Blemish Buster Bundle, which is packed with ingredient-led products perfect for oily skin. I love that the Q+A range has a high percentage of natural ingredients, they feel really kind on my skin.’
Scene 8 – Show your skin after the full skincare regime, in natural lighting to show texture of skin. Show this from a few different angles, close-up and slightly further back to show full face. – Show skin in a similar way to the intro clips, but with all skincare applied.
Script 8 – ‘This was the easiest way to find a new skincare perfect for my skin type without worrying about wasting money on ingredients that don’t work for me. Q+A really are demystifying skincare and I’m here for it!’
Scene 9 – A couple of short clips of you holding a couple of the products up, looking super happy and showing them off to the camera.
Script 9 – ‘Visit qansaskin.com online to take their free Skin Type quiz and find ingredient-led formulas to suit your skin type and concerns in just a few clicks.’
Creator requirements:
Ethnicity: Any
Skin-type: ideally be oily and blemish-prone, preferably with some active breakouts or pigmentation to clearly demonstrate skin type.
Location: UK based
Additional details:
Ingredient pronunciation –
Niacinamide: nigh-a-sin-a-mide. ‘Nigh’ as in short for night and ‘mide’, rhymes with ride.
Glycolic: Gly-colic
Azeliac: Az-el-lay-ick
Amino: a-me-no
Zinc: Zink
For additional help on pronunciation, if you are to pop the word into google translate to read out loud, this is the correct pronunciation.
Answers to click on the skin type quiz to take you to the Blemish Buster Bundle:
Q1: I would describe my skin as…
A1: Oily and prone to breakouts
Q2: My main goal is to…
A2: Control breakouts and oiliness
Q3: When I look in the mirror, my pores are…
A3: Visible, particularly on my T-Zone
Q4: Are anti-ageing products of interest to you?
A4: Maybe, but they’re not essential in my routine
Q5: How often does your skin breakout?
A5: I have active breakouts most of the time
Q6: Is your skin sensitive?
A6: Yes, my skin is very sensitive and reactive
Q7: Do you have any of the following skin conditions?
A7: Acne
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Requirements:
- · Brand name is pronounced ‘Q and A’
- · Film in bright, natural lighting
- · Film in a home setting, i.e. bathroom, bedroom or other clean space.
- · Shoot in high resolution for enhanced video quality.
- ·Film on camera app (on mobile device)
- · Video must clearly show application to face.
- · Script can be adapted slightly to suit tone of voice of creator, as long as key messaging is covered.
- · Please record script as a voiceover, rather than speaking it whilst recording the scenes.
- · Ensure the timings of the voiceover align with the scenes when editing.
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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