Scribe: The ‘new’ way to create how-to guides
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Project Summary
The Brief
The Brief
For our next paid social campaign, we want to make our audience aware that there are better, more efficient ways to create step by step guides and process documents. Our audience don’t realise that Scribe exists and can replace frustrating outdated methods such as ‘writing a list’ or ‘taking screenshots and writing up instructions on a document’.
We want to highlight that when both methods are compared side by side with Scribe, that Scribe is by far the better alternative, both for the person creating the guides, but also for the users who have to follow them along.
Location - Home Office / Office Environment / WFH Environment
Outfit - Smart Casual
Direction - Keep it friendly and conversational, as if talking to a friend. Although scripted, try to keep the delivery as natural as possible, with high energy to keep our audience interested.
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The ‘Problem To Solve’
- People spend hours manually creating process documents and how-to guides, battling with traditional methods that are outdated and slow. They don’t realize there’s a better, easier and more efficient alternative (Meet Scribe who will do it at least 15x faster)
- The documentation of these processes can take up a LOT of time. Time which can be better spent elsewhere, such as doing the actual work you’re explaining to others how to do.
(Scribe frees up time to do the important things)
- People want to feel like the work they’re doing is meaningful and being recognized, but it’s difficult to enjoy your job when trying to balance both training your team & managing your own workload. (Scribe makes training easier, create documents as you do the process, no need for doubling up your efforts)
The Audience
- The Scribe Creators - These people are full of knowledge and expertise. They are great at what they do. This means they are often relied on to share this knowledge, support their teammates or run training sessions which can sometimes be to the detriment of their own development or job satisfaction.
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Scribe is an award-winning used by over 1,000,000+ people that auto-generates step-by-step guides with automatic screenshots and text instructions by recording your screen while you click and type, meaning you can create guides in minutes, not hours.
Here’s an example of a Scribe: https://scribehow.com/shared/SignUpforScribe_PttButaZSrqfmYnn0oiABg
Hook 1 (Paper List):
"Are you tired of creating step-by-step guides that look like this?"
*(Show yourself writing at your desk, then zoom into a handwritten step by step guide on a piece of A4 paper/large notepad.
Write the list in marker and large font to make it easy to read on the video footage. The list should read as the following
Title - How To Upgrade Your Step By Step Guides
- Type in Scribehow.com
- Click on the 'Get Scribe Free' button
- Start to create an account
- Click on the ‘button… >as you say the script, show yourself starting to write out step 4)*
”It’s time to ditch the old-school note taking and take your processes to the next level”
(As you talk through the script, show yourself scrunching up the list and throwing it into a wastepaper basket)
Demo:
“Scribe is this amazing AI tool that captures any process as you do it. Once you've finished working through it will instantly generate a step by step guide including screenshots, text and links, which you can quickly edit and update when you need to. It’s really easy to share your guide with anyone who needs access to it such as your teammates or customers, which saves you time explaining and gives you time back to focus on getting things done."
(Voiceover, show the following 2 screen recordings. please don’t film screen with phone but screen record to retain quality
- Scribehow home screen, scroll down slightly to show yourself clicking on the ‘Get Scribe Free’ button
- [Show this Scribe (https://scribehow.com/shared/HowtoInstallScribeExtensionforChrome__hpqL7yeqSwahLp0vS0bNzQ )
As you reach each section in the script, list key points over the demo in this format:
The list should read: (Use green tick as bulletpoints)
-Capture while you work
-Generate guides in seconds
-Easy to edit
-Multiple sharing options
CTA:
“Ready to upgrade your guides? Get started for free, visit scribehow.com now”
(Face to camera, point to scribehow.com link on screen as you say the script)
please keep it as close to 30 seconds as possible but appreciate it may need to go over if needed
Hook 2 (Manual Docs):
"Are you tired of creating step-by-step guides that look like this?"
(Green screen yourself over a screen recording of this manual version of a google doc how to guide: (https://docs.google.com/document/d/16DB0eTwdoOzr9gpH6Q7iYBnX-gzoYb8xHZBykZ2Of1A/edit?usp=sharing ) of a guide created in Google Docs. As you say the script, show yourself taking a screenshot from the Scribe site for the final step (step 3) and pasting the screenshot into the document)
‘It’s time to ditch the outdated screenshots and take your processes to the next level”
(show yourself shaking head at your desk, zoom in on your screen and going to ‘file’ and show yourself clicking the ‘add to trash’ button)
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Scribe is an award-winning Chrome extension used by over 1,000,000+ people that auto-generates step-by-step guides with screenshots and text instructions by recording your screen while you click and type, meaning you can create easy to follow guides in minutes, not hours.
Zapier, Motion, Asana, Monday, Click Up
Casual, Friendly, Approachable, Inclusive, Informative
Zapier, Motion, Asana, Monday, Click Up
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