Demonstration video for Cashback.co.uk
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Seeking enthusiastic & motivated TikTok creators to craft engaging content that showcases the benefits of Cashback.co.uk, an award-winning reward website!
We require 2 hooks, 1 is generic and the other 1 is a 'result'. For the 'result you have 3 options to choose from between a takeaway delivery/order (“I just ordered all this etc”), petrol (“filled my car up etc”) and a weekly food shop, that way you can gravitate towards the option you feel most comfortable with and therefore your content will be more natural.
So we have the two videos, the first one is a classic, strong, generic opening hook and then the 2nd hook is one of these 3 additional options, you can choose from.
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Take a typical problem and position Cashback.co.uk as the solution. Inspire your audience create a Cashback account and complete as many levels as possible, to maximise their earning potential. The current £10 welcome bonus offers a quick shortcut to get started!
Please share your script/storyboard for review ahead of filming!
Start – Within the opening 3 seconds, create massive audience curiosity! Present a ‘problem’ (example: being broke) or a ‘opportunity’ (example: wanting more cash). Audiences engage well with emotive video intros.
Middle – Educate/inspire your audience by demonstrating Cashback.co.uk. Address your opening ‘problem’ or ‘opportunity’ with the solutions offered by Cashback.co.uk (example: earn cash in your spare time, average members earn £150, etc). See ‘key points’ below.
End – Conclude by encouraging your audience to sign up (for free!) to Cashback.co.uk and grab their £10 welcome bonus to get started!
Begin Here
To demonstrate/showcase Cashback.co.uk use this illustrative dummy account:
o Login via www.cashback.co.uk
o Username = partners@adforcemedia.co.uk
o Password = TestAccount01
Key Points to Highlight (include as many as possible)
• Cashback is an easy way to earn some extra cash by completing simple online tasks.
• Members earn on average £150.
• The more levels you complete, the more cash you earn!
• Cashback has already paid out over £1,000,000 to members.
• Cashback has an ‘excellent’ rating on Trustpilot.
• Cashback has recently won a Consumer Moneyfacts Award.
• It’s completely free to join Cashback.co.uk.
• Cashback has over 1,000,000 members.
• Cashback currently offers a £10 welcome bonus for new members.
Boost Your Video Success
• The opening 2-3 seconds MUST be highly attention grabbing otherwise it won’t get watched.
• Create ‘evergreen’ content – don’t include anything seasonal or trending.
• Focus on ‘earning cashback’, not ‘saving money’.
Compliance Guidelines
• Don’t portray Cashback as a ‘get-rich-quick’ scheme.
• Don’t display (visual, verbal or screenshots) gambling related content.
• Don’t refer to 'competitons'.
• Joining Cashback.co.uk is free, and the £10 welcome bonus is an additional perk (don’t phrase as a "free £10 bonus").
• Don’t phrase anything as ‘free money’, everything on Cashback.co.uk is ‘earned’.
• Cashback.co.uk is a website, not an app. It can’t be downloaded.
• Cashback: the name and concept of cashback, is one word, not two.
Creative Guidelines
• The opening 2-3 seconds MUST be highly attention grabbing otherwise it won’t get watched.
• Create ‘evergreen’ content – don’t include anything seasonal or trending (except music that can be used for ads) .
• Focus on ‘earning cashback’, not ‘saving money’.
• Include voiceovers but do not include overlaid text
Select something under the value of £100 that is universally desirable and showcase this & exclaim how Cashback paid this for you! This could be anything from ordering a takeaway, filling up the car with petrol, getting your food shopping, the latest beauty products, etc! You MUST explain this is what you got from the tasks you completed. Do not imply everyone will get the same as you and the average pay-out is £150. This is very important.
For example:
- We’ve ordered all this takeaway [video of you with takeaway] from Just Eat thanks to Cashback. Want to know how?
- I've slashed my petrol bills [video of you at a petrol station] since using Cashback - here's how it works!
- Cashback just paid for this week’s food shop [video of you with food shop), and it’s all because I completed some tasks on Cashback!
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