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Project Summary

Project Name
Winter Warriors Campaign - Impact of Water On Skin
Brand
Leaf Home
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

We'd like a storytelling voiceover clip of a beauty UGC Creator going through their full skin routine and talking through how much better their skin quality has been since switching their water and why (Leaf Home Water Solutions).

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Leaf Home Water Solutions is one of our many lines of business at Leaf Home. Leaf Home Water specializes in providing water treatment solutions to homeowners, aiming to improve the quality of water in homes. Our offerings include:

Salt-Free Conditioner + Carbon Filtration: This system is designed for homes on hard, chlorinated municipal or city water. It is a salt- and chemical-free water treatment solution that provides great tasting, odor-free, and high-quality water. It's a unique combination water treatment system that also includes options like Drinking Water Reverse Osmosis Water System​​.

Whole Home Water Treatment Systems: These systems are customized to specific water needs to ensure clean, healthy, great-tasting, and odor-free water from every faucet, showerhead, dispenser, tap, or spigot throughout a home. This suggests a thorough approach to water purification, impacting all water sources within a residence​​.

Affordable Water Treatment Systems: While specific details aren't provided, LHWS advertises affordable water treatment solutions, indicating a focus on providing cost-effective options for homeowners looking to improve their water quality.

Main Concept
Script/Description of Scenes

Ideally, we'd like this creator to go through their skin routine and voiceover the script. Please create a script that is natural and authentic to you!

Hook

My skin has COMPLETELY changed because of this ONE thing...

Body

Recently, we had Leaf Home Water installed in our home. Originally we wanted to install a system that helped soften our water but the system we had installed has completely changed my skin. 

Since we installed it, my skin hasn't only been softer, but clearer, more radiant and glowy, and best of all- my skin holds my products in SO much more than they used to. 

CTA/Lead-In: 

So I'm not sure what's on your list for home improvement in 2024 but installing a home water solution should DEFINITELY be on it.

Additional information

Ideally, we'd like this creator to go through their skin routine and voiceover the script.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Leaf Home
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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