Pooch & Mutt Primal Hook V2 - Will
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Taking the original video, we want to remove the first 9 seconds and replace it with:
Want a high-quality, high-meat diet for your dog without going raw? (new video clip required)
You need to try Pooch & Mutt's Primal High Meat Dry Food (same clips from 7s onwards is fine for this)
Can we also get a version of the original video that starts at 'If your dog is bored of the same old kibble like mine were...' We tried to cut the video but the voice over overlaps slightly with the first clip.
Thanks!
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Pooch & Mutt Primal
Taking the original video, we want to remove the first 9 seconds and replace it with:
Want a high-quality, high-meat diet for your dog without going raw? (new video clip required)
You need to try Pooch & Mutt's Primal High Meat Dry Food (same clips from 7s onwards is fine for this)
Can we also get a version of the original video that starts at 'If your dog is bored of the same old kibble like mine were...' We tried to cut the video but the voice over overlaps slightly with the first clip.
Thanks!
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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