TRT - Why starting a TRT Service was a big mistake (Skit)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
In this video, we'd like to focus on the new positive habits our customers have experienced as a result of starting our TRT Service with visuals that represent these.
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Create a script that sounds authentic and speak naturally!
Hook 1: "Why starting a TRT Service was a big mistake" (sarcastic hook)
Body - examples of new positive habits to show with overlaying videos of you demonstrating habits.
I started nailing my to-do list
I was going to the gym every other day again
I was full of energy again, and not just in the bedroom
I stopped having that post lunchtime crash and my productivity at work increased hugely
I felt confident again
I felt like me again (this line to be delivered sincerely to cam)
It all started with an initial blood test from MANUAL
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Hook 2 : "Here's why starting a TRT Service was the best decision I made as an adult"
Hook 3: "I didn't think it was possible to feel like I was 20 again"
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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