This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
Oops! Something went wrong while submitting the form.
This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Track Shipment
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
Oops! Something went wrong while submitting the form.
You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Your shipping address
Not correct?
Edit address here
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Yay!
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Oops! Something went wrong while submitting the form.
You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Yay!
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Oops! Something went wrong while submitting the form.

Project Summary

Project Name
Impact Coffee - A New Kind Of Coffee
Brand
Impact Coffee
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

A delicious oat milk cold brew infused with natural nootropics for more focus and energy. We want to pass on a new concept, we provide guidance but it's up to the creator to make something that will work and they are proud of!

# Variations
Additional Variations
2
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

https://bluesquaremedia.notion.site/Twirl-UGC-Brief-02-47e80b43a57a4369971a4e581c1fe038?pvs=4 

OBJECTIVE: the goal is to create AD that will grab the attention of the market and introduce them to a new way of drinking coffee

we have certain tag lines and messages we want to pass but we don’t have an exact HOOK that can feel natural to the social media UGC audience

messages →

    1. A New Kind Of Coffee
    2. Make Every Day Productive
    3. What if there was something better than coffee? (it’s not mushrooms)

what is the product →

    1. A delicious oat milk cold brew with natural nootropics for more focus and energy

key benefits to INCLUDE →

    1. natural nootropics
    2. ready to drink
    3. 91 calories - low natural sugars
    4. focus, energy, mood
    5. no crash or spikes
    6. delicious oat milk
    7. over 100mg of pure arabica caffeine

buying points →

    1. 30-day money-back guarantee (love Impact or keep the coffee)
    2. free shipping for a limited time
    3. 20% off your first order

framework ideas →

  1. Script Ideas 01 →
      1. → Hook
      2. → Education
      3. → Polarize
      4. → Product reveal
      5. → Outcome
      6. → Benefits/Features
      7. → Social proof/Authority
      8. → CTA card
  2. Script Ideas 02 →
      1. → Hook (Build hype)
      2. → Benefit #1 (they make my flat butt look rounder)
      3. → Outcome (My wife is like “where’d you get that butt”?)
      4. → Benefit #2
      5. → Benefit #3
      6. → Benefit #4
      7. → CTA card + guarantee

Additional information

https://bluesquaremedia.notion.site/Twirl-UGC-Brief-02-47e80b43a57a4369971a4e581c1fe038?pvs=4 

DO

  • Please make b-rolls as much as possible - something happens on the screen every 1.5 seconds
  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
  • Hook 01: Ever heard of Nootropics?

3rd Variation
  • Hook 02: Nootropics in your coffee? Yep, it's a game-changer!

About the client
Name
Impact Coffee
Pronunciation
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

Your uploads

You have no content submitted yet.

Upload new content

When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

Select the type of asset
Select the format
Yay!
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.

Please note: It may take up to 10 min until your assets are shown here.
Upload more content
Oops! Something went wrong while submitting the form.
You have applied, and the brand is currently reviewing all applications. If successful, we'll reach out with next steps soon!
This is some text inside of a div block.
This project has been archived. Discover and apply for more available UGC jobs!
This is some text inside of a div block.