Cheers to the Unexpected!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Join the "Cheers to the Unexpected!" campaign by Liberation Cocktails and unleash your creativity in the most unexpected moments and places. Liberation Cocktails is seeking dynamic creators to showcase the versatility and fun of enjoying a cocktail in the most absurd and surprising scenarios. Whether it’s sipping a pornstar martini after tucking kids into bed or toasting with a negroni in a quirky local museum, we want to see how you integrate Liberation Cocktails into the wildest parts of your
world.
Campaign Goals:
• To expand brand awareness of Liberation Cocktails through engaging, creative, and visually captivating content.
• To associate Liberation Cocktails with fun, spontaneity, and the spirit of adventure.
• To build a community of creators who love celebrating life’s most bizarre and joyous moments with a cocktail in hand.
What We’re Looking For:
We are on the hunt for content creators who:
• Enjoy pushing the boundaries of conventional social media content.
• Have a knack for finding or creating the extraordinary in everyday life.
• Can produce high-quality, engaging, and shareable videos that highlight the fun and flexibility of Liberation Cocktails.
.svg)
.svg)
We offer a variety of cocktails in different formats, including cans, pouches, and party kegs. We can provide any cocktail you desire, tailored to fit the script or brief.
Showcase parents enjoying a Liberation Cocktail after a challenging day of parenting, celebrating the peace and quiet after tucking their kids into bed.
The following is a guide, you're welcome to take creative liberty and make it sound more natural to you!
Early Bedtime for a Reason! 🍸😂
[Scene: A cozy living room. The clock on the wall shows 6:00 PM. Cut to parents navigating their way through the messy living room with kids' stuff everywhere.]
Mum (shouts, overly cheerful): Time for bed!
Dad (equally cheerful): Time for bed!
[Quick cut to the kids' bewildered faces. They look at each other, puzzled.]
[Quick cut to Parent 1 struggling to tuck an energetic kid into bed; Parent 2 doing the same with another kid.]
[Parents tiptoe out, shutting the door. As soon as the door closes, they sprint down the hallway to the living room.]
[Quick cuts:
Mum and Dad high fiving with excitement and laughter.
Dad pulls out a Strawberry Daiquiri 5L Party Keg from the fridge with excitement.
Mum performs the Liberation Ritual (Pour from keg into a shaker, shake two cocktails, pour in a coupe glass, garnish with slices of strawberries and serve).
[Parents clink glasses, take a sip, and visibly relax on the sofa, knowing they'll have to repeat it all again tomorrow.]
[End with a Liberation Cocktails logo and tagline (“Make Your Moment” - whispering sound bite will be provided]
Hook: TBD with the creator.
Music: A blend of real sounds and funny theme music (80:20 ratio).
Products (to be provided by Liberation): Strawberry Daiquiri 5L Party Keg, Shaker, 2 x coupe glass.
Style: Drama, Comedy, Fun.
Target Audience: 30-55 Men (35%) & Women (65%).
Duration: Approximately 20-25 seconds.
Notes: Focus on quick cuts, especially during the "Liberation Ritual" (Pour, Shake, Garnish, Serve). Ensure the product is clearly visible throughout the video where needed.
Content should be humorous and light-hearted, yet tasteful and brand- aligned.
• Each video should include a call to action encouraging viewers to share their own #CheersToTheUnexpected moments.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
.svg)
When the moment calls for a cocktail, timing is everything.
As cocktail experts, we make it possible. We’ve created and crafted our classic range to be on-tap and in
cans and bottles, free flowing and ready when ever you are, wherever you are. We source only the best ingredients,
selecting them for how they shape taste and twist tradition. They’re all natural. Nothing artificial. No
additives.
Are you ready?
MAKE YOUR MOMENT.
Liquid Death
Humorous, Casual, Dramatic
Liquid Death
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.